Complete client records
What treatment when, what products, any allergies, skin type, photo notes? Avana stores it all per client · visible only to you and your team. Returning clients get personal service because you remember the details.
From £12/mo · Intake forms · Deposits standard
Beauty salon booking software: more time for your clients, less time on the phone.
Beauty salon booking software with custom intake forms per treatment, deposit collection on long sessions, and a complete client record with treatment history and product preferences. From £12/month, no commission on your service revenue. 7-day free trial.
Used by hair, barber, nail, beauty and massage salons across the Netherlands and Belgium0% commission · your own booking page · cancel monthly
7-day free trial · Live in 15 minutes · Cancel anytime
Intake forms per treatmentDeposits on long sessionsPer-therapist calendars
What beauty salons need
Three things that count in every beauty salon.
Deposits for longer treatments
A 90-minute facial blocks half your morning. A no-show is 90 minutes of lost revenue. Avana lets you require a deposit per service · set the amount, the client pays it at booking, you keep it on no-show.
Intake forms before the appointment
Skin type, allergies, last treatment, product preferences. Per service you build a custom intake form. The client fills it in before the appointment, you arrive prepared. Saves 5-10 minutes of consultation per session.
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What you get for your beauty salon
Beauty salon software with intake forms, treatment notes and product upsell.
Built around how beauty salons actually work: skin-type intake, treatment history with photos, deposits on long facials and an in-page product shop so clients buy retail at booking.
Custom intake form per treatment
Per service you build the form: skin type, allergies, last treatment, product preferences. Client fills it in before they arrive · you read it, you're ready, treatment starts on time. See the [intake form feature](/en/features/intake-form) for what's possible.
Treatment notes and photo history per client
Per client you note last treatment, products used, before/after photos, allergies. Returning clients get personal service because you remember the details · encrypted, GDPR-safe.
Deposits on long facials and chemical treatments
A 90-min facial no-show is half a morning. Set 30-50% deposit per service, client prepays at booking, you keep it on no-show.
Sell retail products through Avana Shop
Clients on your booking page already trust your recommendations. With [Avana Shop](/en/features/shop) you list cleansers, serums and gift cards on the same page · clients add them to their booking checkout, you ship or hand over at the appointment.
Re-booking nudge 4 weeks after a facial
Automatic reminder 4 weeks after the last facial with a direct booking link (Team plan). Returning clients without active outreach.
Per-therapist calendars
Each therapist has their own services and hours. Up to 3 therapists included on Pro at £39/month, +£4.95 per extra.
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How it works for beauty salons
From intake form to product upsell, in three steps.
Step 1
Set up services with intake forms
Add your services with the right duration. Build a custom intake form per treatment · skin type, allergies, last facial. Add deposits on the long ones.
Step 2
Clients book and fill in the intake
Client books in two taps from your Instagram bio, fills in the intake form, pays the deposit. You see the answers in their record before they walk in.
Step 3
Treatment runs, products upsell themselves
Treatment starts on time. Recommend a cleanser at the end · clients add it to their next booking checkout via Avana Shop, you ship or hand it over.
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Sell products
Sell creams, serums and SPF through your booking page.
A client who just had a facial sees and feels the difference. That's the moment to send her home with the right routine · not via a newsletter three days later.
0% commission on your products
Facial creams (day & night)
Tailored to skin type: hydration, anti-age, sensitive skin. The foundation of every routine · repeat purchases.
Serums (vitamin C, hyaluronic, retinol)
High-margin, visible-result items. Sell them after you've advised on them during the treatment.
Cleansers & toners
The basics of every skincare routine. Clients need them every 6–8 weeks · predictable repeat revenue.
Face masks
Hydrating, clarifying, calming. Perfect as an at-home self-care moment between your treatments.
SPF50 sunscreen
The one anti-age product that actually works. Pair it with every skin treatment · your client uses it daily.
Body lotion & body scrubs
For clients who want to take care of their body skin too. Wider basket, higher order value.
Products live in the same Avana account as your calendar. Clients see them at the checkout of their appointment.
These are examples. Sell whatever you want: from your own merchandise to gift cards, subscriptions or treatment packages. You build the catalogue.
Pricing
Keep 100% of your service revenue.
Some salon platforms take a 20% marketplace commission on every new client they send you, or charge a per-staff fee on top of the subscription. Avana doesn't. 0% commission on bookings, up to 3 stylists included on Pro, and 100% of your service revenue stays with the salon. A small booking fee applies when clients book online · the same way any ticketing or reservation platform works. Card payments run at Stripe's standard rate of 1.5% + £0.20 · Avana adds nothing on top. Plans from £12 per month.
Solo
Solo stylists who want bookings, reminders and client records without the admin.
£12per month
Cancel anytime
- 1 staff member
- 1 location
- Online booking page
- Calendar and client database
- Email and SMS reminders
- Deposits and cancellation policy
Pro
Growing salons with a small team who need separate calendars and team-level tools.
£39per month
Cancel anytime
- Everything in Solo, plus:
- Up to 3 staff included, then +£4.95 per extra member/month
- Reports per stylist and per service
- Gift cards
- Waitlist that auto-fills cancelled slots
- Avana Shop (sell products through your booking page)
- Extra locations: +£19 per location/month
Team
Multi-staff salons or multi-location operators who want one central dashboard.
£69per month
Cancel anytime
- Everything in Pro, plus:
- Up to 3 staff and 3 locations included
- +£4.95 per extra staff/month, +£19 per extra location/month
- Automated marketing: rebooking reminders, win-back campaigns, birthday messages
- Priority support (response within 2 hours)
- Branded confirmation and reminder emails
Card payments run at Stripe's standard rate of 1.5% + £0.20 per transaction. On a £55 payment you receive £53.97. Avana adds nothing on top.
FAQ
Frequently asked questions about Avana for beauty salons.
Can I customise intake forms per service?
Yes. Per service you build a custom form with the questions that matter for that treatment · skin type, allergies, recent treatments, product preferences. The client fills it in before the appointment, you see the answers in their record.
Is there a treatment history per client?
Yes. Per client you see all past appointments, treatment notes, products used, and photo attachments. Useful for personalising the next session.
Can I take deposits on long sessions?
Yes. Per service you set a deposit amount · typically 30-50% for treatments over an hour. The client pays it at booking, you keep it on no-show. Standard on Pro (£39/mo) and Team (£69/mo).
Can I store treatment photos per client?
Yes. Per client you can attach before/after photos and treatment notes. All stored encrypted, only visible to you and your team, GDPR-compliant.
Can I send treatment reminders?
Yes. Automatic reminders go out by email and SMS at 24 hours and 2 hours before each appointment. You can also set re-booking reminders, e.g. 4 weeks after a facial (Team plan).
What is Stripe and why does Avana use it?
Stripe is a global payment processor used by Shopify, Amazon, Lyft and millions of businesses to take card payments. Avana plugs into Stripe so your clients can pay by card on your booking page · money lands in your bank account directly from Stripe, not via Avana. We pass Stripe's rate through 1:1 with 0% added.
What do I pay per transaction?
Card payments run at Stripe's standard processing rate: 1.5% + £0.20 in the UK. Avana adds nothing on top. On a £55 payment you receive £53.97. You can see the exact breakdown for every transaction in your dashboard.
What is the booking fee?
When a client books online, a small £1.49 fee applies · the same way a booking fee works on any reservation platform. It's shown to the client at the time of booking and is non-refundable if the client cancels. It does not come out of your service revenue.
Is there a free trial?
Yes. Every plan includes a 7-day free trial, no credit card required. You can set up your booking page, add your services and test the full calendar before deciding.
Can I cancel anytime?
Yes. Monthly plans, no contract, cancel from your dashboard.
Focus on the treatment, not the admin.
Plans from £12/month, intake forms and deposits included. 7-day free trial.
7-day free trial · Live in 15 minutes · Cancel anytime