Avana is commission-free booking software for salons, barbers and beauty professionals. Unlike marketplaces like Fresha or Treatwell, Avana takes 0% commission on your revenue · you pay a flat monthly subscription from £12 and keep 100% of your service revenue. Avana provides online booking pages, SMS reminders, a per-stylist online calendar, no-show protection and an integrated checkout.

From £12/mo · Walk-in compatible · Per-barber calendars

Barbershop booking software: fill your chairs without answering the phone.

Barbershop booking software that keeps walk-ins flowing, blocks online slots in real time, and lets clients pick their regular barber for fades, line-ups or beard trims. From £12/month, no per-staff fee on the base. 7-day free trial.

Used by hair, barber, nail, beauty and massage salons across the Netherlands and Belgium0% commission · your own booking page · cancel monthly

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Walk-in quota per dayPer-barber calendarsNo-shows -80%
Avana online booking system for salons with the salon's own booking page

Used by hair, barber, nail, beauty and massage salons across the Netherlands, Belgium and beyond.

0% commission · your own booking page · cancel monthly

What every barber knows

Three problems every barbershop runs into.

Walk-ins block scheduled clients

Mix walk-ins and bookings, someone always waits. Avana lets you set a daily walk-in quota · keep 30% of slots offline for walk-ins, the rest go online. Clients see real-time availability, walk-ins still have space.

Booking requests scattered across SMS, DMs and phone

Bookings arrive via SMS, Instagram DMs and phone. A booking page centralises everything in one calendar. Instead of checking three places, you check one calendar.

No-shows cost £25-40 per appointment

Every missed appointment is £25-40 gone. At an 18% no-show rate and 30 appointments a day, that's £165 lost daily. Avana sends an SMS reminder 24 hours and 2 hours before · no-show rate typically drops to under 4%.

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What you get for your barbershop

Barbershop software that respects how barbers actually work.

Walk-ins, regulars, fades and beard trims · Avana handles the mix without making you babysit a calendar.

Walk-in quota that protects your chair time

Set a daily walk-in quota · keep 30% of slots offline, the rest go online. Walk-ins still have space, online clients still see real-time availability.

SMS reminders drop short-cut no-shows by 80%

20-minute trims are the easiest appointments to forget. SMS reminders at 24h and 2h before drop no-show rate from 18% to under 4%.

Booking link straight from your Instagram bio

Most barbershop bookings now come from Instagram DMs. Drop your booking link in your bio · clients book in two taps, no DM ping-pong.

Deposits on long beard styling appointments

A 60-minute beard styling no-show is real money. Set a £10-20 deposit per service. Clients prepay, you keep the deposit on no-show.

Per-barber calendars, no per-staff fee on the base

Each barber has their own calendar with their own services. Clients pick their regular barber. Up to 3 barbers on Pro at £39/month.

Cancellation policy that's enforced automatically

Set a minimum notice period per service (24h, 12h, 4h). Clients cancelling inside the window forfeit their deposit, no awkward conversations.

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How it works for barbershops

From walk-in to fade, in three steps.

Step 1: set up cut, fade, line-up and beard services with the right duration

Step 1

Add services and a daily walk-in quota

Cut 20 min, fade 30 min, beard styling 30 min, full grooming 60 min. Set a daily walk-in quota · keep 30% of slots offline for walk-ins, the rest go online.

Step 2: drop your booking link in your Instagram bio so clients book direct

Step 2

Drop the link in your Instagram bio

Most barbershop bookings start with someone scrolling Instagram. Put your Avana link in your bio · clients book in two taps, you stop checking DMs.

Step 3: SMS reminders fire automatically before each cut

Step 3

SMS reminders fire 24h and 2h before

Short barbershop appointments are the easiest ones to forget. Reminders go out automatically by SMS and email · no-show rate typically drops from 18% to under 4%.

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Avana vs other barbershop options

What you actually get for £12-39/month.

AvanaFreshaSquare AppointmentsBooksy
Solo barber£12/mo~£15-20/moFreeFrom £20/mo
3 barbers£39/mo (Pro)~£44.85/mo per-staff~£29/mo per locationPer-barber pricing
5 barbers£48.90/mo (£39 + 2×£4.95)~£74.75/mo per-staff~£29/mo per locationPer-barber pricing
Walk-in quota per dayYesLimitedYesYes
Deposits per serviceStandardAvailableAvailableAvailable
SMS reminders 24h + 2hStandardStandardStandardStandard
Marketplace commission on new clients0%20% (Fresha)0%Listing fees / per-booking
Per-barber fee on base planUp to 3 included on ProPer team memberPer locationPer-barber pricing
Card paymentsStripe standard rate, 0% added by Avana2.29% + £0.20 via FreshaSquare 2.5%Variable
Setup time≈ 15 minutes30-60 min30 min30-60 min
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Sell products

Sell beard oil, pomade and aftershave through your booking page.

The client who just had his beard trimmed wants the same result at home. Offer your grooming line on the same page where he booked.

0% commission on your products

Beard oil

The classic · argan or jojoba base for soft, well-groomed beards. The best-seller in this list.

Pomade

Strong hold or medium, water- or oil-based. Half your clients already have one in their bathroom.

Beard balm

For longer or coarser beards · combines hold with care in one product.

Mustache wax

For clients who really care about their moustache. Small product, high margin.

Aftershave & shaving cream

For clients who shave at home too · premium quality the supermarket doesn't carry.

Gift cards

The Father's Day and Christmas saver. Bought impulsively for a partner or brother.

Products live in the same Avana account as your calendar. Clients see them at the checkout of their appointment.

These are examples. Sell whatever you want: from your own merchandise to gift cards, subscriptions or treatment packages. You build the catalogue.

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Pricing

Keep 100% of your service revenue.

Some salon platforms take a 20% marketplace commission on every new client they send you, or charge a per-staff fee on top of the subscription. Avana doesn't. 0% commission on bookings, up to 3 stylists included on Pro, and 100% of your service revenue stays with the salon. A small booking fee applies when clients book online · the same way any ticketing or reservation platform works. Card payments run at Stripe's standard rate of 1.5% + £0.20 · Avana adds nothing on top. Plans from £12 per month.

Solo

Solo stylists who want bookings, reminders and client records without the admin.

£12per month

Cancel anytime

  • 1 staff member
  • 1 location
  • Online booking page
  • Calendar and client database
  • Email and SMS reminders
  • Deposits and cancellation policy
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Team

Multi-staff salons or multi-location operators who want one central dashboard.

£69per month

Cancel anytime

  • Everything in Pro, plus:
  • Up to 3 staff and 3 locations included
  • +£4.95 per extra staff/month, +£19 per extra location/month
  • Automated marketing: rebooking reminders, win-back campaigns, birthday messages
  • Priority support (response within 2 hours)
  • Branded confirmation and reminder emails
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Card payments run at Stripe's standard rate of 1.5% + £0.20 per transaction. On a £55 payment you receive £53.97. Avana adds nothing on top.

FAQ

Frequently asked questions about Avana for barbershops.

Does Avana work for walk-ins?

Yes. You set a daily walk-in quota · keep a portion of slots offline for walk-ins, the rest go online. You can also add walk-ins to the calendar manually as they happen, without affecting online availability.

Can each barber have their own calendar?

Yes. Add a calendar per barber. Clients pick who they want to book with · or take the first available. Up to 3 barbers on Pro at £39/mo, each extra barber +£4.95/month.

Can I take deposits for long appointments like full beard styling?

Yes. Per service you set a deposit amount, e.g. £10 for a fade, £20 for a full beard styling. The client pays it at booking. You keep it on no-show.

Does Avana send reminders by SMS?

Yes. Automatic SMS and email reminders go out at 24 hours and 2 hours before each appointment. SMS reminders are particularly important for shorter, higher-frequency barbershop appointments.

How fast can I be live?

Around 15 minutes. Add services, prices and opening hours, share your booking link. Drop the link in your Instagram bio · first bookings typically arrive the same day.

Does Avana work for mobile barbers?

Yes. Set your own days and times. Clients only see what you make available. You can also set postcode areas where you operate.

What is Stripe and why does Avana use it?

Stripe is a global payment processor used by Shopify, Amazon, Lyft and millions of businesses to take card payments. Avana plugs into Stripe so your clients can pay by card on your booking page · money lands in your bank account directly from Stripe, not via Avana. We pass Stripe's rate through 1:1 with 0% added.

What do I pay per transaction?

Card payments run at Stripe's standard processing rate: 1.5% + £0.20 in the UK. Avana adds nothing on top. On a £55 payment you receive £53.97. You can see the exact breakdown for every transaction in your dashboard.

What is the booking fee?

When a client books online, a small £1.49 fee applies · the same way a booking fee works on any reservation platform. It's shown to the client at the time of booking and is non-refundable if the client cancels. It does not come out of your service revenue.

Is there a free trial?

Yes. Every plan includes a 7-day free trial, no credit card required. You can set up your booking page, add your services and test the full calendar before deciding.

Can I cancel anytime?

Yes. Monthly plans, no contract, cancel from your dashboard.

Full chairs without picking up the phone.

Plans from £12/month, walk-in compatible, per-barber calendars. 7-day free trial.

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7-day free trial · Live in 15 minutes · Cancel anytime