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Collect reviews for your salon without asking

Avana asks every client for a review automatically after an online booking, and each review appears on your own booking page. Collecting reviews is in every Avana plan, so new clients read what others say before they book.

Asks automaticallyOn your own pageIn every plan
How they come in

From a happy client to a review people can see

Avana emails the client at least three hours after the appointment, between 9:00 and 21:00, and they rate you in a few taps without an account.

Automatically

Nothing to switch on

After an online booking, the client gets an email at least three hours after the appointment asking how it went. If it finished in the evening, the email arrives the next morning.

  • One request per booking, even with two services
  • Only between 9:00 and 21:00
  • Never after a cancellation or no-show
Asking

Filled in within ten seconds

The client taps a number of stars and can add a few words. No account to create, no ten-question form.

  • Tap the stars and done
  • Adding a comment is optional
  • Posting anonymously is possible
Showing them

Reviews sit on your own page

Your average and the reviews themselves appear on your booking page, right where new clients read them before booking. You can reply to each one.

  • Your rating and the newest reviews on your page
  • A verified tick for real clients
  • Your reply shown under the review
Why reviews matter

New clients check what others say first

People choosing a new salon read reviews first. Avana collects them at the moment a client is most likely to leave one.

You don't have to ask

That's exactly the step most salons skip. Avana asks for you while the visit is still fresh.

New clients hesitate less

Someone visiting your page for the first time reads what others wrote. A row of honest reviews removes the doubt before they book.

You can reply

Add a short reply to any review, including a less glowing one. People reading your page can see you take it seriously.

From review to booking

Where reviews make the difference

A good review is only worth something at the moment someone is hesitating.

ReviewsYour booking page

New clients read them just before booking

Right under your services sits the reviews section, with your average and the latest reviews. Anyone who doesn't know you yet sees straight away what others thought.

ReviewsBeing found

Search engines can read your rating

With three or more reviews, your booking page passes on your average in a way Google understands. Whether Google shows stars is up to Google.

ReviewsYour booking link

Regulars who message you, too

The review request comes with an online booking. Send regulars who message you your booking link, and after their next appointment the request goes out by itself.

What you can do

Everything about reviews in one place

Avana collects reviews in every plan from your first day, with nothing to switch on.

Asks after every visitAfter each online booking, at least three hours later and only between 9:00 and 21:00.
One request per bookingEven with two services, and never about a visit weeks ago.
Replying to a reviewA short reply of up to 300 characters, shown under the review on your page.
Verified visitReviews after an appointment get a tick, so visitors see which come from real clients.
On your booking pageYour rating and reviews sit where new clients see them before booking.Set up your page
A review that doesn't belongAbusive or about another business? Remove it and it no longer counts towards your average.
What still needs a replyA filter shows the reviews you haven't replied to yet.
Per team memberIf someone works with you, each review belongs to whoever did the appointment.Add someone Inviting regulars backMessage clients you haven't seen for a while, with your booking link in it.From Business MaxSee campaigns
Questions

Collecting reviews: common questions

How do I collect reviews for my salon?

In Avana you don't have to do anything: after every online booking, the client automatically gets an email at least three hours later asking how it went. Tapping a few stars is enough, and they can add a comment. The review appears on your own booking page straight away.

When is the best time to ask a salon client for a review?

The best time is the same day, while the visit is still fresh. That's why Avana sends the request at least three hours after the appointment and only between 9:00 and 21:00. After an evening appointment it arrives the next morning, and a visit more than a week ago doesn't get a request at all.

Does the client need an account to leave a review?

No, leaving a review in Avana takes no account. They tap the link in the email, choose the stars and they're done, in about ten seconds, which is exactly why it works. Anyone who'd rather not appear by name can post anonymously.

Where do the reviews appear?

Avana shows reviews on your own booking page, in the reviews section right after your services. It shows your average, the spread of stars and the four newest reviews, with a button to open the rest.

Will my reviews show up on Google?

Your reviews live on your own booking page. With three or more, that page passes on your average and the number of reviews in a format Google can read; whether Google turns that into stars in your search result is Google's decision. Reviews on your Google Business Profile are separate, written by clients in Google itself.

What if someone leaves a bad review?

If someone leaves a bad review in Avana, reply briefly and kindly from your review settings. Your reply appears under the review on your page, and people reading it can see you deal with feedback. If a review is abusive or about another business, you can remove it and it no longer counts towards your average.

Is collecting reviews included in every Avana plan?

Yes, in every plan, including Avana Business at £15.99 a month, VAT included. There's no extra charge per review or per request, whichever plan on the pricing page you choose.

Do clients I book in myself get a review request?

No. Avana's review request comes with an online booking, so an appointment you add to your calendar yourself doesn't get one. Send regulars who call or message your booking link, and they'll get a request after their next appointment; to ask right now, send them a link to your salon page, where they can write a review.

Is there a service fee, and who pays it?

When a client pays online, a small service fee is part of the price they see from the very first screen: 3% of the booking, at least £1.49 and at most £2.29. You pay nothing on your takings, because Avana charges no commission. That small amount from the client is what lets us pay you out in full, so the whole treatment price stays with you.

Question not answered here? Send it to us and a real person at Avana will answer it.

The short answer

How do you collect reviews with Avana?

Avana collects salon reviews automatically. After an online booking the client gets an email asking for a review, at least three hours after the appointment and only between 9:00 and 21:00, while the visit is still fresh. They tap a number of stars without creating an account, and the review appears with your average rating on your own booking page, where new clients read it before booking. You can reply to every review and remove one that doesn't belong. Collecting reviews is in every plan. For a solo salon, Avana Business costs £15.99 a month, VAT included, which is £0.53 a day.

Reviews for salons

More reviews for your salon, without asking for them

Someone who doesn't know your salon yet reads what others wrote first. Fifty honest reviews build more trust than any text on your page. Yet the average salon has too few, and that's almost never because clients are unhappy. It's because nobody asks. Collecting salon reviews automatically fixes exactly that.

Avana sends the request after every online booking, at least three hours later and only during the day, when the client is still pleased with the result. Tapping a few stars needs no login, and the review appears on your booking page straight away. The more of your regulars book online, the more requests go out on their own.

There's a second side to it. You can reply to every review, including a less glowing one, and people reading your page see there's a person behind the salon. A review that genuinely doesn't belong can be removed. If someone works with you, each review belongs to whoever did the appointment. To invite back clients you haven't seen for a while, use campaigns on Business Max. Plans are compared on the pricing page.

What does a review system do for a salon?

A review system asks clients for a review after their visit and puts it where new clients will read it. For an independent salon it's not a luxury: someone who heard your name from a friend or on Instagram wants reassurance first. A hairdresser, nail tech, beauty therapist or barber with a row of recent reviews wins that new client more easily than a salon without a word from anyone else.

The problem is rarely the clients. Most are happy, but nobody writes a review unprompted, and you don't ask between taking payment and greeting the next person. In Avana the review system is part of your booking system: when someone books online, the request goes out by email after the appointment, and the review appears on your own booking page with a verified tick when it belongs to a real appointment.

How do you get more reviews for your salon?

Take asking out of your hands, and get as many clients as possible booking online. Every online booking produces one review request in Avana, so your reviews grow with your online bookings, while appointments you add yourself don't get a request.

A few things help. Put your booking link in your Instagram bio and send it to regulars who still message you. Keep your page public, because a private page sends no requests. If you ask someone in the salon for a review, let them do it at home: only one review an hour gets through from the same internet connection, so five clients in a row on your wifi won't work. And reply to what comes in; salons that answer get more reviews than salons that stay silent.

How do you respond to a negative review?

Briefly, kindly and without arguing. People reading your page look less at the one less positive review than at how you respond to it. Thank the client for taking the time, address what they wrote and say what you're doing about it, or invite them to talk it through.

In your review settings, a filter shows only the reviews you haven't answered yet. Write a reply of up to 300 characters and post it; it appears under the review with your salon's name, and you can edit or remove it later. Reviews can't be hidden. If one is abusive, about another business or from someone who was never your client, remove it. If you're unsure, leave it and reply, because an honest answer to criticism builds more trust than a page of nothing but five stars.

How many reviews does a salon need before new clients trust them?

There's no magic number, but a handful of recent reviews already does a lot, and the biggest difference is between none and a few. An empty space under your services raises questions; three or four reviews from recent weeks show that real people come to you. Recent counts for more than many: ten from this year say more than forty from three years ago.

On your Avana booking page, the four newest reviews are visible straight away, with your average and the spread of stars above them. From three reviews your page passes your average to search engines, and from five, visitors can sort by newest, highest or lowest. If you have no reviews yet, start with your regulars: they know your work and write something fastest.

Pricing

Three plans, and the price is right here

Every plan includes VAT, takes no commission on your bookings and can be cancelled any month. Try Avana free for 7 days, no card needed.

MonthlyYearly save up to £112

Business

For the independent salon that takes bookings seriously.
£15.99/month

£0.53 a day, and no commission on your revenue.

Start free
Most popular

Business Plus

For the salon that wants every gap in the week filled.
£28.99/month

£0.97 a day. One extra appointment a month covers it.

Start free

Business Max

For the salon that also teaches, with Avana Academy included.
£55.99/month

£1.87 a day, with Avana Academy included.

Start free
  • Mobile app for iPhone and Android
  • 2 extra team members includedEach with their own calendar. After that, £5.99 a month per person.
  • Avana Academy includedSell courses with certificates for your students.
  • Treatment rooms in your calendarAdd the room or chair to each appointment, so two treatments never clash.
  • 5 free SMS a month included
  • Email campaigns
  • Automatic birthday and win-back emails
  • Use your own domain name
  • Your own branding in campaigns
  • Advanced settings
  • Early access to new features

All prices include VAT. Move to another plan and you only pay the difference.

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