Plenty of treatments only really work when you repeat them: a course of three facials, six laser sessions, or ten cuts for a set price. A treatment package gives clients a reason to come back and gives you money and certainty up front. In Avana you add a package to a service you already have, alongside the single price, in your services, and when booking in your calendar you choose single or package.
Where a paper card gives up, Avana carries on. Every package appointment shows which session it is and what's still outstanding, and the confirmation email tells the client the same. Payments count on the day they're made, cash appears in your cash book (from Business Plus), and the aftercare email goes out after each session.
To sell a package online, choose to sell the whole package on that service. Your booking page then shows the package price, and after paying through online payments the package starts. To reward regulars without paying up front, look at the loyalty card, and plan details are on the pricing page.
What is a course of treatments, and which salons is it for?
A package is a set number of the same treatment for one price, such as three facials or ten massages. It suits any salon with treatments that only show real results after a few sessions: a beauty therapist with a skin course, a massage therapist with a series for a stiff back, a brow specialist who maintains brows at regular intervals. The client commits to the whole series, and you know the next appointments are coming.
The tricky part is keeping track: which session is this, what's been paid and what's outstanding? On a paper card or a list, that goes wrong within weeks. In Avana you turn a service you already have into a package of 2 to 20 sessions with its own price next to the single price. When you book the next session it shows session 2 of 3, the confirmation email says so too, and the client card shows what's done and paid.
How should you price a package?
A package is usually the single price times the number of sessions, minus 10 to 15 percent. If a facial is £69 on its own, three is £207, and with roughly 13 percent off you land at £180, or £60 a session. That discount is the reason to choose three now rather than one, and for you the appointments are already in the diary.
Don't go too deep: ten for the price of six feels generous but means four treatments almost free. Factor in your products and time too. In Avana you see what one session costs in the package next to the single price before you save. If you're unsure between three and five, start with the number your clients already tend to book in a row, which you can see on their client card.
Can clients pay for a package in parts?
Yes, and for many clients that makes the step to a full series smaller. A common arrangement is paying each session's share at every visit, or half up front and the rest at the last session. What matters is saying so clearly beforehand and tracking what's been paid, which is exactly where a card goes wrong.
In Avana you choose at each appointment what the client pays: this session's amount, everything, nothing or your own amount, and you see what's paid and what's left. Avana suggests the amount so it's settled exactly at the final session. Clients pay by cash, card or through a payment button in the confirmation email, which works when online payments are on and they have an email address.
Which treatments sell best as a package?
Treatments that only really work after several sessions, or that clients book back to back anyway. In a beauty salon that's facials, microneedling and peels, often in courses of three to six. For hair removal it's laser or waxing in series. A hairdresser might offer a card of ten cuts or a series of hair treatments.
For one-off treatments like bridal hair, a package makes little sense, and a gift card works better, from Business Plus. For regular upkeep without a fixed series, such as gel polish every three weeks, the follow-up invitation from Business Plus brings clients back in time.