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Salon email marketing that brings clients back

Avana's campaigns let you send an email or text to a group of your own clients, such as everyone who's drifted away, and show how many bookings each message brought in. Campaigns come with Business Max, and Avana builds the group for you.

Set up your first campaign See pricing
Groups ready to goEmail or textFrom Business Max
Sending one

From a group to a fuller week

Pick a group, write one message, add a discount code if you like, and send; Avana tracks the bookings that follow.

The group

Avana knows who you're after

Pick a group that Avana builds from your own appointments and see straight away how many clients are in it. You can tick people in or out yourself.

  • Clients who have drifted away
  • Your best clients, or your newest
  • A list you make yourself
How client records work
The message

Write one message and send it

Choose email or text, write what you want to say and add a discount code and a booking button if you like. First you send a test to yourself.

  • With each client's first name
  • A discount code and a book-now button
  • Your salon name as the sender
Create discount codes
The result

See which bookings it brought in

For each campaign you see how many messages went out, how many bookings came in through your button and what they were worth. Only real bookings count.

  • Bookings and takings per campaign
  • Test two versions against each other
  • Cancellations and no-shows don't count
What reports show
With your client list

Where a campaign pays off most

A message works best when there's something in it for the client and booking straight away is easy.

CampaignDiscount code

A reason to book now

Add a code that's valid for a few weeks. It turns a friendly message into an appointment in your calendar.

Create discount codes
CampaignQuiet hours

Fill the hours nobody books

Your reports show which part of the week is quietest, say Tuesday morning. Message your best clients that there's room then, with a discount code if you like.

How reports work
CampaignLoyalty card

One stamp to go

The loyalty card screen shows who's one stamp short. Tick them as recipients, and one short message reminds them their reward is a single appointment away.

How the loyalty card works
Why campaigns

Your next month's takings are already in your client list

Winning back a client who already knows you costs far less than finding a new one. Avana shows you who to contact and does the sending.

Winning people back costs next to nothing

Finding a new client takes money and time. Someone who's been to you before just needs a nudge.

The group is ready for you

No list to build or filter. Avana knows who comes often, who's new and who has been away a while.

Sent between two clients

Pick a group, type your message, send yourself a test, send it out. That's all there is to it.

What's included

Everything you need to win clients back

Avana's campaigns come with Business Max and include the parts below.

Groups ready to goClients drifting away, your best clients, your newest clients or everyone.
A message in your own wordsWith your salon name as sender. If a client replies, it lands in your own inbox.
Email or textEmail costs nothing extra. A text uses one credit per client.See text bundles A discount codeWith an end date or a maximum, so your offer really does stop.Create a code
Your own listPaste in email addresses yourself, or tick people in or out of a group.
Testing two versionsSend two versions of your message and see which brought in more bookings.
Seeing what it earnedHow many bookings came in through your message and what they were worth.See reports Straight from your client listEverything comes from details that are already there. Nothing to import.See your clients
Unsubscribing always worksEvery message carries an unsubscribe link. People who unsubscribe still get their appointment reminders.
Pricing

Three plans, and the price is right here

Every plan includes VAT, takes no commission on your bookings and can be cancelled any month. Try Avana free for 7 days, no card needed.

MonthlyYearly save up to £112

Business

For the independent salon that takes bookings seriously.
£15.99/month

£0.53 a day, and no commission on your revenue.

Start free
Most popular

Business Plus

For the salon that wants every gap in the week filled.
£28.99/month

£0.97 a day. One extra appointment a month covers it.

Start free

Business Max

For the salon that also teaches, with Avana Academy included.
£55.99/month

£1.87 a day, with Avana Academy included.

Start free
  • Mobile app for iPhone and Android
  • 2 extra team members includedEach with their own calendar. After that, £5.99 a month per person.
  • Avana Academy includedSell courses with certificates for your students.
  • Treatment rooms in your calendarAdd the room or chair to each appointment, so two treatments never clash.
  • 5 free SMS a month included
  • Email campaigns
  • Automatic birthday and win-back emails
  • Use your own domain name
  • Your own branding in campaigns
  • Advanced settings
  • Early access to new features

All prices include VAT. Move to another plan and you only pay the difference.

Questions

Email campaigns: what you can and can't do

How can my salon win back clients who stopped booking?

With Avana's campaigns you send an email or text to a group of clients Avana puts together for you, such as everyone who's drifted away or your best clients. You can add a discount code and a booking button, and afterwards you see how many bookings and how much in takings it produced. Campaigns come with Business Max.

Do I have to make a list of who to email?

No. Avana tracks who came when and puts the groups together. Pick a group, see how many clients are in it and write your message; it all comes from your own client list. If you do want your own list, you can paste in email addresses.

Can I send a text message campaign?

Yes. For each campaign you choose email or text. A text uses one credit per client who receives it and ends with an unsubscribe link; credit is bought in bundles, as explained on text message reminders.

Does messaging clients who've drifted away really bring bookings?

Often, because most people didn't stay away on purpose; they just never got round to booking. A message with a button to book straight away and a reason to come now brings part of that group back. Each campaign shows how many bookings it produced, so after a week you know for sure.

Can I attach a discount code to a campaign?

Yes. In Avana, create a discount code with an end date or a maximum number of uses so your offer really does end. You choose it while writing your message, and clients enter it when booking online.

Which Avana plan do I need to send campaigns?

Campaigns come with Avana Business Max, which costs £55.99 a month, VAT included. Your reports come from Avana Business Plus, showing who's at risk of drifting away. Everything per plan is on the pricing page.

Will clients see the message is from me?

Yes. Your salon name is the sender of every Avana campaign and you write in your own words. If a client replies to your email, the reply goes straight to your salon's email address.

Is there a service fee, and who pays it?

When a client pays online, a small service fee is part of the price they see from the very first screen: 3% of the booking, at least £1.49 and at most £2.29. You pay nothing on your takings, because Avana charges no commission. That small amount from the client is what lets us pay you out in full, so the whole treatment price stays with you.

Question not answered here? Send it to us and a real person at Avana will answer it.

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The short answer

What are campaigns in Avana?

Avana lets a salon win back clients with campaigns. You send an email or text to a group Avana builds from your appointments, such as clients who've drifted away, your best clients or your newest ones, and you can add a discount code and a button to book straight away. Afterwards you see per campaign how many bookings came in through your message and what they were worth. Anyone who unsubscribes gets no more campaigns but still gets their appointment reminders. Campaigns come with Avana Business Max: £55.99 a month, which is £1.84 a day.

Marketing for salons

The cheapest bookings come from clients you already know

Finding new clients costs money: an ad, an offer, a discounted first treatment. Winning back people who've already been to you costs almost nothing, because they know how you work. Yet that group usually goes untouched, because there's never time between appointments. That's what salon email marketing in Avana is for: winning back clients you lost track of, with one message.

Avana prepares the groups from your own client list: who's been away a while, who spends the most and who came for the first time this month. You write one message, as an email or a text, perhaps with a discount code that runs out in a few weeks, and then you see how many bookings and how much in takings it produced.

Campaigns are when you speak up. Alongside them, Avana does a lot on its own: a follow-up invitation reminds a client when their next appointment is due (from Business Plus), a digital loyalty card rewards regulars, and after an online booking a review request goes out automatically. Campaigns are in Business Max; plan details are on the pricing page.

What is email marketing for a salon, and do you need it?

Salon email marketing is a message you send in one go to a group of your own clients, with a reason to book again. Not a newsletter full of news, but a short note to people who know you: we'd love to see you, there's space this week, or you still have a discount waiting. For a hairdresser, nail tech or beauty therapist working alone, it's the cheapest way to fill a quiet week.

The problem is rarely willingness; it's the work around it. You need to know who hasn't been in, collect the addresses and learn a mailing tool. In Avana that's built into your booking system: your clients are already there with their visits, and Avana builds the groups for you. You write the message and send it, then see how many appointments it brought in.

How do you send a campaign in Avana?

In four steps from the marketing section of your settings. Start a new campaign and choose email or text, then pick a group, ticking people out or adding someone if you like. Write your message, using the first-name button to put each client's name in, and for an email choose a subject line and a photo if you want. Finally, choose a discount code and switch on the book-now button.

Send yourself a test first so you see exactly how it arrives. If everything looks right, send it to the group; the campaign goes out straight away, as scheduling for later isn't possible. One campaign reaches up to 1,000 clients, and you can send up to five campaigns in 24 hours. Under more options you can test two versions against each other or pick a different template and your own colours.

How do you win back clients who haven't been in for a while?

Send them one personal message with an easy way to book and a small reason to do it now. Most clients who drift away aren't unhappy; it just didn't happen. A message with their first name, a button to pick a time straight away and, say, ten percent off that ends in three weeks is often enough.

Avana has a ready-made group for this: clients who've been to you at least twice and haven't been back for 60 days or more. Someone who came once and never returned isn't included. Switch on the book-now button and the results tab shows exactly how many appointments came from it. To stop clients drifting in the first place, the follow-up invitation emails clients when their next appointment is due, from Business Plus, as do the reports that show who's at risk.

Who receives your campaign, and how do consent and unsubscribing work?

Campaigns only go to clients who haven't said no to offers and haven't unsubscribed, and Avana handles that for you, which is why your group is sometimes smaller than you expect. A client who books online starts with offers switched off and can opt in from their booking confirmation. For groups, the choice made at their most recent appointment counts.

Every email ends with a link to unsubscribe from offers. Anyone who unsubscribes never gets another campaign from your salon but still receives their appointment confirmations and reminders. You can switch marketing consent on or off for a client yourself on their client card, and the best approach is simply to ask your regulars in the salon; a yes from someone you know is worth the most.

Related reading
Client records Discount codes Text message reminders Loyalty card Collecting reviews Reports Pricing
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