One visit to go
Clients close to a full card come back sooner if you let them know. The loyalty card screen shows who they are, and a campaign messages them all in one go. Campaigns come with Business Max.
Avana's loyalty card is a digital stamp card that counts every visit automatically and emails the reward when the card is full. It's in every Avana plan at no extra cost, so regulars have a reason to come back without paper cards.


No extra subscription and nothing added to your bill. The loyalty card is part of Avana Business, Business Plus and Business Max, and you can use it during your free trial.
Avana Business, VAT included, with the loyalty card built in.
Try it free for 7 daysNo card details needed up front. One client coming back one extra time already covers it.
Most salons already have a paper stamp card. This is what changes when it goes digital.
| A paper stamp card | The loyalty card in Avana | |
|---|---|---|
| Adding a stamp | You remember, or you don't | Added after a visit that went ahead |
| Losing the card | The client starts again | Impossible, it's tied to the client in Avana |
| How far along they are | Find the card first | In every confirmation and after each visit |
| The reward | You keep track of who had one | A code in their name, used once |
| Who's collecting | No idea | On your screen, with who's nearly there |
| Fixing a stamp | A line through the card | Added or removed on the client card, with a reason |
The loyalty card is in every Avana plan at no extra cost. Switch it on whenever you like.
You choose after how many visits the card is full and which discount the client gets; Avana counts the rest.
After how many visits you reward someone, and with what. The reward is an ordinary discount code, so there's nothing new to learn.
A cancelled appointment or a no-show doesn't count. A booking with several services is one visit, and you don't keep track of anything.
The client gets an email with a code to use at their next appointment. The code is in their name, so nobody else can use it.
Collecting works best when clients know how far they've got and how little there is to go.
Clients close to a full card come back sooner if you let them know. The loyalty card screen shows who they are, and a campaign messages them all in one go. Campaigns come with Business Max.
You see at a glance how far along the person in front of you is, and add or remove a stamp if needed.
Pick a discount you already use, or create a new reward. It then sits among your other codes, labelled as a loyalty reward.
Avana's loyalty card is in every salon plan at no extra cost, including the free trial.
Facials and treatment courses, each with the right length, booked straight into your calendar.
Gel polish, new sets and maintenance, with a deposit that keeps the chair from sitting empty.
Clients pick their own stylist and book themselves, evenings included.
Full sets and maintenance appointments, in a calendar that never double-books.
A calm calendar with reminders, so clients arrive on time.
A digital stamp card for your clients. Every visit that went ahead is a stamp, and after the number of visits you choose, the client automatically gets a reward by email: a discount code in their name. You don't keep track of anything and there's no card to lose.
Switch on the loyalty card in your dashboard and make two choices: after how many visits the card is full, from 3 to 20, and which discount the client gets. There's nothing to design, print or hand out, and clients don't need an app. From that day, every visit counts.
Avana's loyalty reward is an amount or a percentage off, as an ordinary discount code. Choose one you already have, or create a new reward; it then sits among your other codes, labelled as a loyalty reward.
After an appointment that really happened. If it was cancelled or the client didn't show, the visit doesn't count. A booking with several services is one visit, the stamp follows a few hours after the visit, and you can add or remove a stamp yourself on the client card.
The total is in every confirmation email, and after each visit they get an email with the new total. When there's one visit to go, it's highlighted.
No. The reward code is in the name of the client who earned it and can be used once. If someone else enters it, there's no reward waiting for their email address, and if the appointment it was used for falls through, it goes back on the card.
No. Collecting starts when you switch the loyalty card on, so no surprise rewards go out. If you want to give a loyal client a head start, add a few stamps on their client card.
No, there's nothing extra to pay. The loyalty card is in every Avana salon plan, Business, Business Plus and Business Max, and in your free trial too. Avana Business costs £15.99 a month, VAT included, which is £0.53 a day. If you switch it off, collecting stops and what clients had is kept.
When a client pays online, a small service fee is part of the price they see from the very first screen: 3% of the booking, at least £1.49 and at most £2.29. You pay nothing on your takings, because Avana charges no commission. That small amount from the client is what lets us pay you out in full, so the whole treatment price stays with you.
Question not answered here? Send it to us and a real person at Avana will answer it.
Avana's loyalty card is a digital stamp card for salons. Every visit that went ahead counts as a stamp automatically, and after the number of visits you choose, from three to twenty, the client gets a reward by email: a discount code in their name, used once at a later appointment. Cancellations and no-shows don't count, a booking with several services is one visit, and you can add or remove stamps on the client card. The total appears in every confirmation email. The loyalty card is included at no extra cost in every salon plan, including the free trial. For a solo salon, Avana Business costs £15.99 a month, VAT included, which is £0.53 a day.
A paper stamp card works until it vanishes into a coat pocket or you forget to stamp it. A digital loyalty card for your salon keeps itself up to date: every visit that went ahead adds a stamp, and when the card is full the reward arrives by email. Whatever you call it, the idea is the same: people who come more often get something back.
It works simply: someone with four of five stamps won't switch to the salon down the road for one visit. The total is on the client card, so it's easy to mention at the desk, and the confirmation email shows clients how many visits are left. The reward itself is an ordinary discount code in their name.
A salon loyalty scheme can be simple: one card with stamps and one reward you choose, with no points to calculate and no app for clients. The loyalty card screen shows who's collecting and who's one visit short, and campaigns on Business Max let you message them all at once. It's in every plan at no extra cost, and the pricing page shows what else each plan includes.
A digital loyalty card is a stamp card that lives in your booking system rather than your client's purse. Every visit earns a stamp, and after a set number of visits the client gets a reward. It works for any salon with clients who come back regularly: the hairdresser who sees someone every six weeks, the nail tech whose clients get a new set every three weeks, the barber with a Saturday crowd, the beauty therapist with monthly treatments.
The trouble with paper is familiar: the card's at home, you forget to stamp it, and nobody remembers who already had a reward. In Avana the loyalty card keeps itself up to date. An appointment that went ahead becomes a stamp a few hours later; a cancellation or no-show doesn't count. After each visit the client gets an email with the new total, and when the card is full, their own discount code that only they can use. No app, no account.
Pick a number clients reach within six months to a year; a card that takes two years to fill feels like never. Look at how often your clients come. A hairdresser seeing clients every six to eight weeks does well with five or six visits; a nail studio with appointments every three or four weeks can go to eight or ten; a barber with clients every two or three weeks can go to ten or twelve.
Simple rewards work best: a fixed amount off the next service, or a percentage off. A fixed amount is clearest for clients; a percentage grows with a pricier service. Don't give away so much that a full card costs you half a day's takings. Leave validity at six months unless clients come less often, in which case twelve months gives them time to use it.
Fix it yourself on the client card. It happens: a client who came for years before the loyalty card and deserves a head start, a visit that wasn't in Avana, or an appointment you left as attended by mistake. A stamp from an appointment you mark as cancelled or a no-show within a few days comes off automatically.
Open the client and use the loyalty card block to add or remove a stamp, with a reason if you like; recent changes are listed underneath. If a manual stamp fills the card, the reward is emailed straight away. Clients without an email address still collect but don't get emails, and the reward only works with an email address, so ask for one at the desk or let them book online from now on.
Look beyond how many rewards you hand out, at how many clients are collecting and whether they come more often. A card that gives ten rewards a month to clients who'd have come anyway costs you money; one that gets a few clients to book that one extra time pays for itself.
The loyalty card screen shows this month's collectors, rewards earned and used, and new collectors, plus a list of clients sorted by how close they are to a reward. That's your list for mentioning at the desk that the card fills next visit. Your reports, from Business Plus, also show whether the share of returning clients is growing.
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