Avana is commission-free salon booking software for salons, barbershops and beauty professionals. The SMS reminders of Avana work as automatic texts 24h and 2h before each appointment, with a one-tap reschedule link. Plans from £12/month, no marketplace commission, 7-day free trial.

Reminders

SMS reminders

SMS reminders fire 24 hours and 2 hours before every appointment. They land in the client's phone with a 98% read rate, drastically dropping no-shows compared to email-only reminders.

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For shorter, higher-frequency appointments (a barbershop trim, a quick manicure) SMS matters more than email. Email reminders sit unread in inboxes; SMS lands on the lock screen. Salons that turn on SMS typically see no-show rates 1-3 percentage points lower than email-only.

You pay only the actual SMS rate per message — typically a few pence per SMS in the UK. Avana adds 0% on top. Your monthly bill stays predictable: subscription + actual SMS cost based on your volume.

SMS reminders also include the same one-click reschedule link as the email reminder. Clients tap, pick a new slot, the old slot opens back up automatically.

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How it works

Live in three steps.

  1. 1

    Activate SMS in settings

    Toggle SMS on, confirm your sender ID — typically your salon name on UK networks.

  2. 2

    Set the timing

    Default 24h and 2h before the appointment, with a same-day confirmation when the slot is over 48h away.

  3. 3

    Pay per SMS, no markup

    A few pence per message at cost — Avana adds 0%. See real-time spend in the dashboard.

Before & after

What changes the day you turn Avana on.

Without Avana

With Avana

Calling clients 24h ahead to remind them

Automatic SMS at 24h and 2h before

No-show rate around 20%

No-show rate under 4% within a month

Forgotten appointments cost you £60-80 each

SMS reminder costs a few pence each

Clients can't reply with new time

Reschedule link in every SMS

£12

per month, one flat price

0%

commission on your revenue

7

days free, no card needed

24/7

online booking, always on

FAQ

Frequently asked questions.

Do I pay extra per SMS?

Yes — at the actual SMS rate (a few pence per message in the UK). Avana adds 0%. You see the per-message cost in your dashboard.

Can I turn off SMS for some clients?

Yes. Per client you can set their preferred channel — email only, SMS only, or both.

Does the SMS include a cancellation link?

Yes. Both confirmation and reminder SMS include a short link to reschedule or cancel within your policy window.

Will the SMS come from my salon name?

Yes, where UK networks allow alphanumeric sender IDs. Otherwise it comes from a shortcode with your salon name in the message body.

Can I send SMS to international clients?

Yes. SMS works to any country, billed per country at the carrier rate. International rates show in your dashboard before you turn them on.

What if a client's number is wrong?

Avana flags failed SMS in your dashboard so you can correct the number for next time. Email reminders cover the gap automatically.

How long is the SMS?

Short and to the point: salon name, service, date/time, location, and a reschedule link — usually one SMS segment.

Can clients reply to the SMS?

Two-way SMS isn't standard — the SMS includes a reschedule link instead, which is more reliable than text replies.

Does it work for barbershop reminders the same day?

Yes. Many barbershops use a 2h-only reminder for walk-in heavy days. Configure that per service if needed.

Related features

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Plans from £12/month, no commission on your service revenue. 7-day free trial.

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Last updated: June 2026