SMS reminders fire 24 hours and 2 hours before every appointment. They land in the client's phone with a 98% read rate, drastically dropping no-shows compared to email-only reminders.
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For shorter, higher-frequency appointments (a barbershop trim, a quick manicure) SMS matters more than email. Email reminders sit unread in inboxes; SMS lands on the lock screen. Salons that turn on SMS typically see no-show rates 1-3 percentage points lower than email-only.
You pay only the actual SMS rate per message — typically a few pence per SMS in the UK. Avana adds 0% on top. Your monthly bill stays predictable: subscription + actual SMS cost based on your volume.
SMS reminders also include the same one-click reschedule link as the email reminder. Clients tap, pick a new slot, the old slot opens back up automatically.
FAQ
Yes — at the actual SMS rate (a few pence per message in the UK). Avana adds 0%. You see the per-message cost in your dashboard.
Yes. Per client you can set their preferred channel — email only, SMS only, or both.
Yes. Both confirmation and reminder SMS include a short link to reschedule or cancel within your policy window.
Related features
Plans from £12/month, no commission on your service revenue. 7-day free trial.
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