Booking requests scattered everywhere
Bookings arrive via Instagram DMs, SMS and phone. Two hours a week on average go into back-and-forth messaging about time slots — mid-treatment, in the evenings, on weekends.
7-day free trial · From $15/mo · No commission
Salon booking software for hair, beauty, nail and barber salons.
Salon booking software with per-stylist calendars, automated SMS reminders, deposits on long sessions and full client records. From $15/month, no commission on your service revenue. 7-day free trial.
No credit card · Live in 15 minutes · Cancel anytime
Plans from $15/monthNo commission on your revenue7-day free trial
The problem
Your salon runs on you. But scattered DMs, no-shows and commissions eat time and money.
No-shows cost you real money
At a $80 treatment and one no-show a week you lose over $4,000 a year. Clients just forget — automated reminders fix most of that.
Marketplaces take 20% per new client
Booksy and Fresha charge commission per new client plus a monthly fee. On a $110 color service that is $22 gone.
Fresha alternative →What you get
What changes when you turn Avana on?
These are not features — these are the things that change in your daily salon life from day one.
Clients book around the clock
They see your availability and pick their time, even at night and weekends. You only get the confirmation in your inbox.
Up to 80% fewer no-shows
Every appointment gets an automatic email and SMS reminder at 24 hours and 2 hours before. Clients stop forgetting you.
Keep 100% of your service revenue
Avana takes no commission on your bookings. You pay a flat monthly subscription from $15. Card payments run at Stripe's standard rate with nothing added on top. A small booking fee applies to your client when they reserve online.
One link for your bio
Drop it in your Instagram bio, send it via SMS or print it as a QR on your business card. Clients book directly, no account required, no app to download.
Deposits that protect long appointments
For longer or pricier services, take a deposit automatically at booking. If the client doesn't show up, you keep the deposit.
Client records that stay with you
Phone numbers, emails, treatment history, photos and notes — all in one place. Not on a marketplace. With you, exportable any time.
How it works
Live in three steps.
Step 1
Set up your salon
Add your services, prices and opening hours. Done in around 15 minutes, no install required.
Step 2
Share your booking link
You get your own booking link. Drop it in your Instagram bio, send it by SMS or print it as a QR on your business card.
Step 3
Clients book themselves
No phone tag, no DMs at midnight. Clients book without an account. Confirmation and reminder go out automatically.
For who
What kind of salon does Avana work for?
From hairstylist to personal trainer. From nail salon to spa. Avana works for anyone working by appointment.
Hair salonSalon, mobile or chair rentalMore info →BarbershopSolo barber or small teamMore info →Nail salonGel, BIAB, acrylic, nail artMore info →Beauty salonFacials, skincareMore info →SpaMassage, wellness, couplesMore info →Tattoo studioResident artists, guest spotsMore info →Personal trainerSessions, intake, coachingMore info →Lash stylistExtensions, lash liftMore info →PedicureFoot care, medical pedicureMore info →
New
Avana Shop: sell your own products through your booking page.
Sell shampoos, hair care or gift cards directly to clients who are already on your page booking an appointment. Same client, same page, extra revenue without extra work.
One page for everything
Clients book their appointment and buy their favorite products at the same time. No separate webshop, no separate links, no extra account.
Extra revenue without extra work
Manage stock, set prices and receive orders — all from your Avana dashboard. Payments run through the same online checkout.
Clients already know your brand
They don't have to find you on Amazon. What you recommend in the salon, they can order or pick up directly from your page.
Comparison
What does "free" really cost?
Booksy, Fresha and Vagaro position themselves as free or affordable. But look at what you actually pay.
Vagaro starts around $30/month with per-staff billing. Fresha charges 2.9% + $0.30 per online payment plus 20% marketplace commission on new clients. Booksy adds a commission per new client on top of a monthly fee. Avana charges a flat monthly subscription with no commission on your service revenue, and passes Stripe's standard card-processing rate through with 0% added.
| Avana | Vagaro | Booksy | Fresha | |
|---|---|---|---|---|
| Solo monthly fee | $15 | From $30 | Monthly + commission | ~$18 |
| 3 stylists/month | $45 (Pro) | ~$55 per-staff | Monthly + commission | ~$54 per-staff |
| Per-staff fee on base | None | Yes | No | Yes |
| Marketplace commission | None | None | Yes | 20% on new clients |
| Card processing | 2.9% + $0.30 (Stripe, 0% added) | 2.6% + $0.10 | Bundled in commission | 2.9% + $0.30 |
| Live in | ≈ 15 minutes | Onboarding phase | Onboarding phase | ≈ 30 minutes |
Pricing
Keep 100% of your service revenue.
Some salon platforms take a 20% marketplace commission on every new client they send you, or charge a per-staff fee on top of the subscription. Avana doesn't. 0% commission on bookings, up to 3 stylists included on Pro, and 100% of your service revenue stays with the salon. A small booking fee applies when clients book online — the same way any ticketing or reservation platform works. Card payments run at Stripe's standard rate of 2.9% + $0.30 — Avana adds nothing on top. Plans from $15 per month.
Solo
Solo stylists who want bookings, reminders and client records without the admin.
$15per month
Cancel anytime
- 1 staff member
- 1 location
- Online booking page
- Calendar and client database
- Email and SMS reminders
- Deposits and cancellation policy
Pro
Growing salons with a small team who need separate calendars and team-level tools.
$45per month
Cancel anytime
- Everything in Solo, plus:
- Up to 3 staff included, then +$5 per extra member/month
- Reports per stylist and per service
- Gift cards
- Waitlist that auto-fills canceled slots
- Avana Shop (sell products through your booking page)
- Extra locations: +$25 per location/month
Team
Multi-staff salons or multi-location operators who want one central dashboard.
$79per month
Cancel anytime
- Everything in Pro, plus:
- Up to 3 staff and 3 locations included
- +$5 per extra staff/month, +$25 per extra location/month
- Automated marketing: rebooking reminders, win-back campaigns, birthday messages
- Priority support (response within 2 hours)
- Branded confirmation and reminder emails
Card payments run at Stripe's standard rate of 2.9% + $0.30 per transaction. On a $55 payment you receive $53.10. Avana adds nothing on top.
FAQ
Frequently asked questions.
What does Avana cost?
Avana plans start at $15/month for solo stylists, $45/month for the Pro plan with up to 3 stylists (each extra stylist +$5/month), and $79/month for the Team plan with 3 stylists and 3 locations included. No marketplace commission, no per-staff fee on the base plan. Card payments run at Stripe's standard 2.9% + $0.30 with 0% added by Avana.
Does Avana charge commission on bookings?
No. Avana does not charge commission on your bookings. Not on loyal clients, not on new clients, not on anyone. Everything you earn is yours. That is the biggest difference with Booksy and Fresha.
What's the difference between Avana and Booksy?
Booksy is a marketplace. You pay a monthly fee plus commission on new clients found through their app. You depend on the Booksy platform for visibility and your client data lives in their system. Avana is not a marketplace: you have your own booking page on your own link, with flat monthly pricing and no commission.
What's the difference between Avana and Fresha?
Since October 2025, Fresha charges per team member (~$18/staff/month) plus 2.9% + $0.30 per card payment plus 20% marketplace commission on new clients. Avana charges a flat monthly subscription with no per-staff fee on the base, no marketplace commission, and 0% added on Stripe card processing. Fresha vs Avana
What's the difference between Avana and Vagaro?
Vagaro charges per staff and per location, with extra fees for marketing, reports and a branded app. A team of 5 can easily reach $100-150/month. Avana's Pro plan covers up to 3 stylists for $45/month flat, with each extra stylist at +$5/month. Vagaro vs Avana
What's the difference between Avana and Square Appointments?
Square Appointments is bundled with Square card processing. Standalone software features (advanced calendars, deposits, automated SMS) are limited on the free tier and the paid tiers add per-staff fees. Avana charges a flat monthly subscription with deposits, SMS reminders and per-stylist calendars included, and works with Stripe at 2.9% + $0.30. Square vs Avana
How does Avana prevent no-shows?
Avana automatically sends email and SMS reminders at 24 hours and 2 hours before every appointment. That solves most no-shows because clients usually just forget. You can also require a deposit — clients who prepay almost always show up.
Does Avana work as an online calendar for my salon?
Yes. Avana gives you an online calendar that's blocked automatically with every new booking. No more double bookings. You see all appointments in a daily or weekly view. Clients only see the slots you've made available — they can book 24/7, even at night and weekends.
Does Avana work if I work from home or mobile?
Yes. Avana works for any salon regardless of location. Own salon, rented chair, at home or mobile. You set your own days and times. Share your booking link via Instagram, SMS or a QR code on your business card.
Do I need my own website to use Avana?
No. Your booking page on Avana is your online presence. Many stylists just use their Instagram bio with the booking link. Already have a website? Add the booking button to it easily.
Do clients have to download an app or create an account?
No. Clients click your booking link, see your availability and book directly in their browser. No app, no account, no friction. That means more bookings, because every extra step costs you conversions.
Am I tied into a contract?
No. Avana has no contract. Monthly plans, cancel from your dashboard. No notice period, no penalties.
What is Stripe and why does Avana use it?
Stripe is a global payment processor used by Shopify, Amazon, Lyft and millions of businesses to take card payments. Avana plugs into Stripe so your clients can pay by card on your booking page — money lands in your bank account directly from Stripe, not via Avana. We pass Stripe's rate through 1:1 with 0% added.
What do I pay per transaction?
Card payments run at Stripe's standard processing rate: 2.9% + $0.30 in the US. Avana adds nothing on top. On a $55 payment you receive $53.10. You can see the exact breakdown for every transaction in your dashboard.
What is the booking fee?
When a client books online, a small $1.99 fee applies — the same way a booking fee works on any reservation platform. It's shown to the client at the time of booking and is non-refundable if the client cancels. It does not come out of your service revenue.
Is there a free trial?
Yes. Every plan includes a 7-day free trial, no credit card required. You can set up your booking page, add your services and test the full calendar before deciding.
Can I cancel anytime?
Yes. Monthly plans, no contract, cancel from your dashboard.
Put your salon online today.
Live in 15 minutes with your own booking page. Clients book themselves, reminders go out automatically.
7-day free trial · Live in 15 minutes · Cancel anytime