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Salon retail, sold online without a separate store

Avana lets your salon sell products, from cuticle oil to shampoo, on the same booking page where clients already book, with no separate online shop. Product sales come with Business Plus, and clients add products while booking or order from home.

No separate webshopCollect, ship or emailFrom Business Plus
Why sell products

Earning on the days you're not working

Products on a shelf only sell when someone remembers to mention them. Avana puts them in front of clients while they book.

Clients already ask your advice

"Which oil do you use?" Now the answer is on your page and they can order it straight away.

It sells after closing time

Clients order from the sofa in the evening. You pack it the next morning or put it aside for their appointment.

No second system

Products, orders and invoices sit next to your calendar, with the right tax on every line.

How you sell them

From your shelf to your client

You add a product with a name, price and photo in Avana, and choose whether it's collected at your salon, delivered to the client's door or sent digitally by email.

Your range

Add what you're already selling

Name, price and a photo, and it's on your page. Your own labels show what's new, on offer or nearly gone.

  • Sizes, scents or colors as options
  • Your own labels, like New or Last few
  • Mark it sold out in one tap
How it reaches them

You choose per product how it gets to the client

Collected after the appointment, shipped to their home, or sent by email. If you ship, you choose which countries and what it costs.

  • Collected after the appointment
  • Shipped to the countries you choose
  • Sent digitally by email, like a guide or e-book
Orders

See at once what to put aside or ship

Every order is in your overview with the address. Mark it as sent and the client gets an email with the tracking code.

  • What still needs doing is at the top
  • The tracking code goes in the email
  • The invoice creates itself
With your services

Where product sales bring in the most

A product sells most easily when the client is already busy with you.

ProductsYour appointment

Added while the client books

While booking, the cuticle oil that goes with the treatment sits right beside it. The client collects it or has it shipped.

ProductsStock

Know when to reorder

Whatever you sell at an appointment or on your page comes off your stock. When a product hits your minimum, you get one push notification. Product sales and stock come with Business Plus.

ProductsClient records

Know what a client took home last time

Products bought with an appointment appear on that appointment in the client record. When the oil is nearly finished, you know before they do.

What you can sell

Everything you need to sell online

Avana's product sales come with Business Plus, and you set all of this up yourself.

Your own productsName, price and photos, as many as you have on your shelf.
Sizes, scents and colorsIf you sell something in more than one variety, clients pick theirs.
Your own labelsNew, On offer, Last few or anything you like, in your own color.
Shipping to the countries you chooseYour own shipping per country, and free delivery above an amount if you want.
Digital by emailA guide, e-book or personal letter. Attach a file and it's sent automatically after the order.
Paid online or by invoiceWith online payments clients pay straight away; without, they get an invoice by email.Set up payments
Your order overviewWhat needs putting aside or shipping sits at the top, with address and tracking code.
Stock that counts itselfSales come off, deliveries go on. When a product hits your minimum, you get one push notification.
On the same invoiceProduct and service together, each with its own tax rate.Turn on invoices On the client recordProducts bought with an appointment show on that appointment, so you know when they'll run out.See your clients See what comes inProducts sold with appointments count towards your takings and show in your end-of-day close.See reports
Pricing

Three plans, and the price is right here

Every plan includes sales tax, takes no commission on your bookings and can be canceled any month. Try Avana free for 7 days, no card needed.

MonthlyYearly save up to $142

Business

For the independent salon that takes bookings seriously.
$20.99/month

$0.70 a day, and no commission on your revenue.

Start free
Most popular

Business Plus

For the salon that wants every gap in the week filled.
$35.99/month

$1.20 a day. One extra appointment a month covers it.

Start free

Business Max

For the salon that also teaches, with Avana Academy included.
$70.99/month

$2.37 a day, with Avana Academy included.

Start free
  • Mobile app for iPhone and Android
  • 2 extra team members includedEach with their own calendar. After that, $7.99 a month per person.
  • Avana Academy includedSell courses with certificates for your students.
  • Treatment rooms in your calendarAdd the room or chair to each appointment, so two treatments never clash.
  • 5 free SMS a month included
  • Email campaigns
  • Automatic birthday and win-back emails
  • Use your own domain name
  • Your own branding in campaigns
  • Advanced settings
  • Early access to new features

All prices include sales tax. Move to another plan and you only pay the difference.

Questions

Selling products online: the questions we get

How do I sell products online from my salon?

With Avana you sell through your own booking page, with no separate webshop. Add a name, price and photo in Avana and your products appear next to your services. Clients order them while booking or on their own, and you choose per product whether they're collected after the appointment, shipped or sent by email. Product sales come with Avana Business Plus.

Do I need a webshop to sell products as a salon?

No. With Avana your products sit on the same page where clients already book, and orders, payments and invoices run through the same system as your calendar. There's no second website, payment setup or bookkeeping to maintain.

Can I ship products to my clients?

Yes. You choose per product whether to ship it, which countries you send to and what shipping costs. You can also set an amount above which delivery is free. When you mark an order as sent, the client gets an email with the tracking code.

Can I sell digital products, like an e-book or a home-care guide?

Yes. In Avana, set a product to digital by email and there's no address or shipping involved. If you attach a fixed file, clients get it in their inbox automatically after ordering; if it's made for each client, like a tailored plan, you send it yourself from your orders.

Do I need online payments switched on to sell products?

No. With online payments clients pay straight away, and as with an online booking a small service fee is included in the price they see. Without them, clients get an invoice by email, you mark the order as paid when the money arrives and then send it. See payments.

Can a client order a product and a service together?

Yes. While booking in Avana, your products sit next to your services and clients add them. If they collect it, it's paid with the appointment; if they want it shipped, there's one extra step for the address, and every amount shows where and when it's paid.

What if a client wants to return a product?

You refund it from your orders in Avana. Set out your own returns policy on your page so clients know where they stand; many salons don't accept returns on opened products. If you cancel an order before it's sent, the product and shipping are refunded.

Does Avana keep track of my stock?

Yes, Avana keeps a stock count. Enter how many of each product you have and Avana counts from there. A product sold at an appointment comes off once it's paid or handed over, an online order does too, and deliveries go back on. Set a minimum and you get one push notification when a product is nearly gone, and at zero it shows as sold out so nobody can order it.

Which Avana plan do I need to sell products?

Product sales come with Avana Business Plus, which costs $35.99 a month. The comparison on the pricing page shows what else that plan includes.

Is there a service fee, and who pays it?

When a client pays online, a small service fee is part of the price they see from the very first screen: 3% of the booking, at least $1.99 and at most $2.79. You pay nothing on your takings, because Avana charges no commission. That small amount from the client is what lets us pay you out in full, so the whole treatment price stays with you.

Question not answered here? Send it to us and a real person at Avana will answer it.

The short answer

How do you sell products with Avana?

Avana lets a salon sell products online without a separate webshop. You add a name, price and photo, with variants and your own labels if you like, and the products appear on the same booking page where clients already book. For each product you choose whether clients collect it after the appointment, get it shipped or receive it digitally by email; for shipping you set the countries and shipping yourself. Clients pay online or get an invoice by email, and the product appears on the same invoice as the service with the right tax. Product sales come with Avana Business Plus: $35.99 a month, which is $1.18 a day.

Salon retail

More takings from what's already on your shelf

Most salons have oils, creams or styling products on the shelf and sell less of them than they could. It gets forgotten at the desk, or the client only realizes at home that the oil has run out. Selling salon products online fixes both: the product is on your page when the client books, and through the link in your Instagram bio it can be ordered between appointments too.

A webshop of your own is more than most salons need: a second website, separate payments, delivery rules and bookkeeping that doesn't talk to your calendar. With Avana your products sit on your booking page next to your services, and orders, payments and invoices run through the same system.

If you sell something that won't fit in a box, like a home-care plan or an e-book, set it to digital by email and you earn from what you know as well as from what's in a bottle. To go further, the Avana Academy lets you sell a whole online course. Product sales and gift cards both come with Business Plus, as listed on the pricing page.

What does selling products mean for a salon?

It means selling the care products you use and recommend to your clients, either with their appointment or separately through your page. It suits any salon with something on the shelf: a hairdresser with shampoo, masks and styling, a nail tech with cuticle oil and hand cream, a beauty therapist with the cream that goes with a facial, a barber with beard oil or wax. If you work alone you often forget to mention it at the desk, and then the client buys it somewhere else later.

In Avana your products sit on your booking page beside your services. Clients add a product while booking, or order it on its own and have it shipped or emailed. Orders, payments, stock and invoices all run through the same system as your calendar.

How do you get your products online in Avana?

Open the shop in your dashboard, add a product and enter a name and price. That's all that's required; photos, a description, a category and variants such as 50 ml and 100 ml can come now or later. If you track stock, a product at zero automatically shows as sold out. Then switch it to for sale on your page; until then it's a draft only you can see.

In the shop settings you choose how clients get their products: collected at the appointment, shipped, digital by email, or a choice between collecting and shipping. You can set it differently per product, and for a temporary offer you can add a sale price, with start and end dates if you like, so clients see the normal price crossed out.

What does it cost to sell products online as a salon?

Product sales come with Avana Business Plus at $35.99 a month, and Avana takes no commission on what you sell. There's no second subscription or webshop on top. To let clients pay online, online payments need to be on; without them, clients get an invoice by email.

If clients pay for products together with an appointment online, only the appointment's service fee applies, with nothing extra for the products. A separate online order carries a service fee just like an online booking, shown in the price from the start. Paying at the salon or by invoice adds nothing.

How do you sell more products in your salon?

Show the product when the client is already thinking about you. Switch on upselling for a product and clients see it as an extra while paying. Link products that belong together, like a shampoo and its matching mask, so they're suggested side by side. Your own labels, such as New or Last few, make a product stand out.

A nail studio adds cuticle oil as an upsell on every gel overlay, so clients add it while booking and it's waiting at the appointment. A hair salon sells color-safe shampoo after a color. A beauty salon sells a home-care plan as a digital product that arrives by email after payment. Set a minimum on your best sellers and you'll get one push notification before they run out.

Get your salon taking bookings this afternoon

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