A clean booking page, deposits and reminders, the things you chose GlossGenius for. With Avana, the plan price already includes sales tax.
Avana, by Sweeber Technologies, is booking software for solo beauty pros and small studios in the US. Avana Business costs $20.99 a month with sales tax included and takes no commission. GlossGenius costs $28, $56 or $168 a month and charges a flat 2.6% on card payments.
| At a glance | Avana | GlossGenius |
|---|---|---|
| Entry plan | $20.99, tax included | $28 |
| Card fee paid by you | None | 2.6% |
| Instagram DMs | Avana Connect | Book button |
Both are made for people who run their own chair or studio, and neither takes commission. Here is how the money and the features line up.
| GlossGenius | Avana | |
|---|---|---|
| Entry plan | Standard, $28 a month ($24 billed yearly) | Business, $20.99 a month, tax included |
| Middle plan | Gold, $56 a month ($48 billed yearly) | Business Plus, $35.99 a month, tax included |
| Top plan | Platinum, $168 a month ($148 billed yearly) | Business Max, $70.99 a month, tax included |
| Card payments | 2.6% per payment, paid by you | A small service fee paid by the client, shown in the price from the start |
| Commission | None | None |
| Instagram DMs | Book button on your profile | Avana Connect answers and books inside the chat |
| Selling courses | Not built in | Avana Academy, as an add-on |
GlossGenius figures from glossgenius.com, checked in October 2026. Plans and fees change; check their pricing page before deciding.
Avana, by Sweeber Technologies, costs $20.99 a month with sales tax included. GlossGenius Standard costs $28 a month plus 2.6% on each card payment (checked October 2026).
GlossGenius Standard is $28 a month. Avana Business is $20.99, and that already includes sales tax.
On GlossGenius you pay 2.6% on each card payment. With Avana, a client paying online pays a small service fee, shown in the price from the start, and your price reaches you in full.
With Avana Connect, questions in your DMs get an answer with your prices and open times, and clients book inside the conversation.
Your booking page shows your treatments, your prices and your free times. You put the link in your Instagram bio, send it in a message and print a QR code for the front desk.
Paying at the desk works the way it always has. For a long treatment you can ask for a deposit when they book, so the slot you keep free is paid for. You decide per treatment.
Switch on Avana Connect once on your Instagram account. From then on it answers clients with your own prices and free times, and lets them book inside the chat.
A confirmation goes out the moment someone books, and a reminder the day before with the time and your address. If the time no longer works, the client moves it themselves.
You already explain your technique to every junior who joins. Record that once in the Avana Academy and sell it as a course. The hands-on practice day sits in your calendar between your appointments.
Avana's booking page, deposits, reminders, Avana Connect and the Avana Academy work together in one account. Turn two on together and they win you appointments you would otherwise have missed.
Someone asks at eleven at night what balayage costs. Connect replies, they book Saturday at ten and the deposit is paid there and then. In the morning it is in your calendar.
How much is balayage?
$120. Saturday 10:00 AM is free.
The client picks a time and gets a confirmation straight away. The reminder follows the day before. If it no longer suits, they move it themselves and the slot opens up again.
Record your know-how once as a course and sell it to people who want to learn your craft. The practice day goes between your appointments and you keep the whole course price.
Every Avana plan includes a booking page, a calendar, deposits, email reminders and client records from day one. Where something starts at Business Plus, it says so on the tile.
Avana has three plans: Business at $20.99, Business Plus at $35.99 and Business Max at $70.99 a month, all with sales tax included. There is no commission on your takings and no contract, and every plan starts with 7 days free without card details.
$0.70 a day, and no commission on your revenue.
Start free$1.20 a day. One extra appointment a month covers it.
Start free$2.37 a day, with Avana Academy included.
Start freeAll prices include sales tax. If you change plan, you only pay the difference.
Avana Connect costs $12.99 a month and the Avana Academy $11.99 a month with a plan. Each extra team member is $7.99 a month. Everything goes on one bill, and you can stop any month.
Switch it on once for your Instagram. It answers clients with your own prices and free times and lets them book inside the conversation.
Sell your own courses to people who want to learn your craft. Lessons are set up once, the practice day sits in your calendar and certificates go out on their own.
Business includes you, Business Plus you and one other, Business Max you and two others. Each person on top gets their own calendar and hours.
Facials and treatment courses, each with the right length, booked straight into your calendar.
Gel polish, new sets and maintenance, with a deposit that keeps the chair from sitting empty.
Clients pick their own stylist and book themselves, evenings included.
Full sets and maintenance appointments, in a calendar that never double-books.
A calm calendar with reminders, so clients arrive on time.
Avana's Business plan is $20.99 a month with sales tax included, against $28 for GlossGenius Standard at the time of writing. You get a booking page, calendar, deposits, reminders and client records, and nothing comes off your price when a client pays online.
At the time of writing (October 2026), GlossGenius lists Standard at $28, Gold at $56 and Platinum at $168 a month, or $24, $48 and $148 a month billed yearly. Card processing is a flat 2.6% on all plans.
When a client pays online, they pay a small service fee that is part of the price they see from the first screen. You receive your full treatment price. Clients can also still pay in the salon the way they always have.
Yes. Export your client list from GlossGenius as a CSV file and upload it in Avana's import screen. That export does not include client notes or bookings, so copy the notes you rely on and let upcoming bookings run out in GlossGenius.
Avana gives you a booking page with your photos, services, prices and reviews, which many solo pros use as their website. If you already have a site, add a book button that opens your Avana page. It is not a full website builder.
No. Avana is free for 7 days without card details, then monthly, and you can cancel whenever you like.
Question not here? The help center walks through every part of Avana step by step.
Avana, by Sweeber Technologies, is a GlossGenius alternative for solo beauty professionals and small studios who want a lower monthly price with tax included. At the time of writing (October 2026), GlossGenius costs $28, $56 or $168 a month ($24, $48 or $148 billed yearly) and charges a flat 2.6% on card payments. Avana costs $20.99, $35.99 or $70.99 a month with sales tax included, takes no commission, and adds Avana Connect for Instagram and the Avana Academy for selling courses. GlossGenius has a polished website builder and in-person payment hardware that Avana does not try to match.
GlossGenius earned its fans with a good-looking booking site and simple payments. A search for a GlossGenius alternative usually starts with the monthly bill: $28 for Standard, and $56 once you want the features of Gold, plus 2.6% on every card payment.
Avana gives you a booking page in your name, deposits that hold the slot, reminders, client notes and a waiting list on Business Plus. Business is $20.99 a month with sales tax included.
Most GlossGenius users work alone or with one or two others, and that is exactly who Avana is built for. Long appointments get a deposit, regulars rebook from their confirmation email, and Avana Connect turns a late-night DM into a booking with the deposit paid.
Thinking of moving? Our GlossGenius switching guide covers the client export and import. Or compare Vagaro, StyleSeat and all alternatives.
Create your booking page, set your hours and share your link. Avana is free for the first 7 days.
Create your booking page