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One monthly price, never a commission

Salon booking software pricing, with no commission

One fixed amount a month, tax included, and every dollar your clients pay is yours. Pick the plan that fits your salon and try it free for 7 days first. Cancel any month.

Running a studio with classes?See studio pricing
MonthlyYearly save up to $142

Business

For the independent salon that takes bookings seriously.
$20.99/month

$0.70 a day, and no commission on your revenue.

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Most popular

Business Plus

For the salon that wants every gap in the week filled.
$35.99/month

$1.20 a day. One extra appointment a month covers it.

Start free

Business Max

For the salon that also teaches, with Avana Academy included.
$70.99/month

$2.37 a day, with Avana Academy included.

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  • Mobile app for iPhone and Android
  • 2 extra team members includedEach with their own calendar. After that, $7.99 a month per person.
  • Avana Academy includedSell courses with certificates for your students.
  • Treatment rooms in your calendarAdd the room or chair to each appointment, so two treatments never clash.
  • 5 free SMS a month included
  • Email campaigns
  • Automatic birthday and win-back emails
  • Use your own domain name
  • Your own branding in campaigns
  • Advanced settings
  • Early access to new features

All prices include sales tax · 7-day free trial · No commission · No setup fee · Cancel any month

The short answer

How much does Avana cost?

Avana, the salon booking software made by Sweeber Technologies in the Netherlands, costs $20.99 a month for Business, $35.99 for Business Plus and $70.99 for Business Max in the US, all including sales tax. Business is for one person and includes unlimited online bookings, your own booking page, reminders, online payments, deposits and a loyalty card. Business Plus is for you and one team member and adds a waitlist, gift cards, product sales, a cash book and insights. Business Max is for you and two team members and adds marketing campaigns, treatment rooms, your own domain and Avana Academy. Each extra team member is $7.99 a month. There is no commission on bookings, no setup fee and no contract, every plan is free for 7 days, and paying yearly costs $209, $359 or $709.

What a new client costs elsewhere

No commission on new clients, ever

Marketplaces bring you new clients and keep part of the first booking for it. With Avana a new client costs you nothing extra, whether they found you on Google, on Instagram or through a friend.

 AvanaBooksyStyleSeatFresha
Commission on a new client0%30% with Boost30%20%
Sell your own courses, with certificatesYesNoNoNo

Commission rates are what each platform publishes for a new client who finds you through its marketplace or promotion tools (October 2026). Rates change, so check their own sites for the latest figures.

Side by side

What is in each plan?

 BusinessBusiness PlusBusiness Max
Bookings
Unlimited online bookings
Your own booking page
Waitlist for fully booked times–
Multiple locations–
Intake questions: clients answer them while they book
Consent forms: clients agree when they book, and your own form goes with the confirmation
Payments
Online payments by card, Apple Pay and Google Pay (via Stripe)
Deposits
Discount codesBasicExtendedExtended
Gift cards–
Product sales through your shop–
Workshops and group appointments
Avana Academy: sell your own coursesAdd for $11.99Add for $11.99Included
Courses online with the Academy3 coursesUnlimitedUnlimited
Admin
Automatic invoices
Invoices emailed automatically
Monthly export (ZIP + CSV) for your accountant
Cash book and end-of-day close–
Expenses and purchases, with revenue minus costs per month–
Stock tracking, with a heads-up when something runs low–
Team
Team members1, then $7.99 a month eachYou + 1, then $7.99 a month eachYou + 2, then $7.99 a month each
Your own branding in campaigns––
On your own website
Booking widget for your own website
Connect your own domain––
Insights
Insights and reports (revenue, no-shows, clients)–
Communication
Confirmation and reminder emails
Abandoned booking email to win back drop-offs
Loyalty card that rewards regular clients by itself
Rebooking reminder per service: your client gets an email when the next visit is due–
Marketing campaigns and automations––
Avana Connect: DMs answered, with a time to bookAdd for $12.99Add for $12.99Add for $12.99
Support
Help from our team by email
Good to know

Questions about pricing

How much does salon booking software cost in the US?

With Avana, Business is $20.99 a month, Business Plus $35.99 and Business Max $70.99, all including sales tax. There is no commission on your bookings and no setup fee. You can try any plan free for 7 days before you pay anything.

Do you take a commission on my bookings?

No. Avana never takes a percentage of what your clients pay, on a regular client or a brand new one. Marketplaces such as Booksy, StyleSeat and Fresha keep part of a new client's first booking; with Avana you pay the same monthly amount however busy you get.

Is sales tax included in the price?

Yes. The price on this page is the price you pay: sales tax is included, so nothing is added on top for your state. Every payment comes with an invoice you can download from your dashboard for your records.

How do my clients pay, and when do I get the money?

Clients pay by card, Apple Pay or Google Pay through Stripe, the payment company behind many online shops. The money goes from Stripe straight to your own bank account on a regular payout schedule, and Avana never holds it. You can also let clients pay in the salon as they always have.

Does my client pay anything extra when they pay online?

When a client pays online, a small service fee covers the card processing. It is part of the price your client sees from the first screen, so nothing appears at the last step. None of it comes out of your revenue, and paying in the salon adds nothing.

Is there a setup fee or a contract?

No setup fee and no annual contract. You pay month by month and can cancel whenever you like; you keep access until the end of the month you already paid for. If you prefer to pay yearly, that is cheaper, and you can still stop at the end of the year.

Can I try Avana before I pay?

Yes. Every plan is free for 7 days and you do not need to enter payment details to start. In that week you add your services, share your booking page and see whether clients use it. If it is not for you, the trial simply ends and you pay nothing.

How much do I save by paying yearly?

Paying yearly works out at about 2 months free. Business is $209 a year, Business Plus $359 and Business Max $709. Flip the switch above the plans to see the yearly prices.

What does an extra team member cost?

Business is for you on your own, Business Plus for you and one colleague, and Business Max for you and two. Each person beyond that is $7.99 a month, with their own calendar and login, and there is still no commission on anyone's bookings.

I use another booking system. Can I bring my clients with me?

Yes, and it costs nothing extra. Export your clients, appointments, services and products from your current system as an Excel or CSV file and import them into Avana; it works out which column is which. If you get stuck, send us the files and we will help.

What do Avana Connect and the Academy cost?

Reminders to your clients go out by email at no extra cost. Avana Connect, which answers your Instagram DMs and offers a free time to book, is $12.99 a month. Avana Academy is $11.99 a month on Business or Business Plus, $12.99 a month on its own, and included in Business Max.

What does salon booking software really cost?

Avana has a fixed monthly price and takes no commission. Business is $20.99 a month, Business Plus $35.99 and Business Max $70.99, tax included, and every plan is free for the first 7 days. That is a different model from platforms that look free or cheap at first and earn from a cut of your bookings.

A fixed price or a commission

Booksy takes 30% on a new client who finds you through Boost. StyleSeat takes 30% on a new client's first booking through the marketplace. Fresha takes 20% on a new client's first booking through the marketplace. With Avana that client costs you nothing beyond your monthly price, and they book with you again on your own page. For a side-by-side look, see how Avana compares.

What does an extra team member cost?

Some systems charge a base price plus an amount for every person on your team, which adds up fast once you have a few chairs. With Avana a number of people are included in each plan: Business is for you alone, Business Plus for you plus one, and Business Max for you plus two. Above that, each extra person is $7.99 a month. Read more about working with a team.

Which plan suits your salon?

Working on your own? Business has your booking page, calendar, online payments, deposits and a booking widget for your own website. Need a colleague, a waitlist, gift cards, product sales, a cash book or insights into your revenue? That is Business Plus. Want email campaigns, treatment rooms in your calendar, your own domain and Avana Academy included? Choose Business Max. You can switch plans whenever you like.

Keep reading

Find out who Avana is built for, why we never charge commission on our mission page, or how switching to Avana works if you use another system today.

Keep every client you win

Try Avana free for 7 days and have your booking page live this afternoon. No card needed to start, cancel any month.

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