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Salon reporting that shows where your money comes from

Avana's reports turn your own appointments into weekly takings, earnings per hour for each service, your busiest times and the clients at risk of drifting away. Reports come with Business Plus, so you can see why a month went well.

No more spreadsheetsBuilt from your own appointmentsFrom Business Plus
Why figures help

Decisions based on what actually happened

A feeling about a good or bad month doesn't tell you what to change. Avana's figures come from what actually happened in your salon.

See where your money comes from

Which service earns the most per hour, and which takes a lot of time for little return. That often changes what you offer.

Know which times stay quiet

Tuesday morning doesn't fill and Saturday is packed. With that picture you can do something about your prices and hours.

See who's drifting away

How many clients come back, and which regular hasn't been in for two months. That's exactly the group one message can win back.

The figures that matter

Three numbers you can actually use

There's nothing to keep track of: Avana counts everything from your appointments, payments and client cards.

Your takings

See what came in each week and month

Your takings by week, month or year, with the change compared to the previous period or last year. You see at once whether you're up or down.

  • By week, month and year
  • Compared with before or with last year
  • What you earn per hour from each service
How busy you are

Find out when your salon is really full

See which days and parts of the day are busy, and how many small gaps fall between appointments. Adjust your hours or offers to match.

  • Busiest days by morning, afternoon and evening
  • Gaps of 10 to 45 minutes
  • How full the coming months already are
Your clients

Who comes back, and who you no longer see

Your best clients are at the top, and you see how many clients have been before. Anyone at risk of drifting away can be won back with a message.

  • Who spends the most with you
  • How many clients come back
  • Regulars who've been away 60 days
From figure to decision

Turning a number into a decision

The figures come from your own calendar, payments and client cards, so you can act on them straight away without copying anything.

ReportsCampaigns

Win back the group that slipped away

See which regulars are at risk of drifting away and message that group in one go. Reports are in Business Plus, campaigns in Business Max.

ReportsYour prices

Know what an hour earns you

A service that takes a long time and earns little stands out at once. It's the conversation with yourself you keep putting off.

ReportsYour tax

Figures for your bookkeeper, ready

With invoices switched on, you see your takings and tax per rate and download the summary. Invoices are in every plan.

Pricing

Three plans, and the price is right here

Every plan includes sales tax, takes no commission on your bookings and can be canceled any month. Try Avana free for 7 days, no card needed.

MonthlyYearly save up to $142

Business

For the independent salon that takes bookings seriously.
$20.99/month

$0.70 a day, and no commission on your revenue.

Start free
Most popular

Business Plus

For the salon that wants every gap in the week filled.
$35.99/month

$1.20 a day. One extra appointment a month covers it.

Start free

Business Max

For the salon that also teaches, with Avana Academy included.
$70.99/month

$2.37 a day, with Avana Academy included.

Start free
  • Mobile app for iPhone and Android
  • 2 extra team members includedEach with their own calendar. After that, $7.99 a month per person.
  • Avana Academy includedSell courses with certificates for your students.
  • Treatment rooms in your calendarAdd the room or chair to each appointment, so two treatments never clash.
  • 5 free SMS a month included
  • Email campaigns
  • Automatic birthday and win-back emails
  • Use your own domain name
  • Your own branding in campaigns
  • Advanced settings
  • Early access to new features

All prices include sales tax. Move to another plan and you only pay the difference.

Questions

Reports: what's in them

Which figures do Avana's salon reports show?

Avana shows your takings by week, month and year, what you earn per hour from each service, your busiest days and parts of the day, how many clients come back and how often someone didn't show or canceled at short notice. It all comes from your own appointments, so there's nothing to fill in. Reports are part of Business Plus and Business Max.

Do I need to keep track of anything for these figures?

No. Avana counts everything from the appointments, payments and clients that are already there. No spreadsheet to fill in and nothing to forget; if you want to see what's left after costs, you log those costs in the cash book.

Can I see which service earns the most?

Yes, Avana shows which service earns the most, and also what you earn per hour from each one. That's often the figure that surprises salons most: a long service that looks great on the receipt can earn less per hour than a quick cut.

Can I see how many clients come back?

Yes. In Avana you see how many clients have been before, how quickly clients return and which regulars haven't been in for more than 60 days. With campaigns on Business Max you can message that group in one go.

Can I find my tax summary here too?

Yes, if you have invoices switched on. The bookkeeping tab shows your takings and tax per rate from your final invoices. The summary itself is in every plan and is also available with your invoices.

Which Avana plan includes reports?

Reports come with Avana Business Plus, which costs $35.99 a month, tax included. They're also in Avana Business Max, together with campaigns and treatment rooms, but not in Avana Business. The full comparison is on the pricing page.

Can I export my figures?

Yes. On Avana's bookkeeping tab you choose a period and download your tax summary, a tax breakdown and, if you use the cash book, your receipts per payment, all as CSV. You then send that file on yourself.

Is there a service fee, and who pays it?

When a client pays online, a small service fee is part of the price they see from the very first screen: 3% of the booking, at least $1.99 and at most $2.79. You pay nothing on your takings, because Avana charges no commission. That small amount from the client is what lets us pay you out in full, so the whole treatment price stays with you.

Question not answered here? Send it to us and a real person at Avana will answer it.

The short answer

What figures does Avana show?

Avana is a salon booking system that shows where your takings come from. Its reports turn your own appointments, payments and clients into figures you can use: takings by week, month and year, what you earn per hour from each service, which days and parts of the day are full, how many clients return, the income lost to no-shows and gaps, and how full the coming months already are. There's nothing to keep track of yourself, and you can download a tax summary for your bookkeeper. Reports come with Avana Business Plus: $35.99 a month, which is $1.18 a day.

Reporting for salons

Knowing where your takings come from

Most salon owners can feel whether a month was good or bad, but can't say why. That makes sense: tracking what each service earns takes an evening a month, and you don't have that evening. Salon reports in Avana add it all up for you from the appointments and payments already there, so you see the takings of your hair salon, nail studio or beauty room week by week.

The figure salons get most from is what an hour of their time is worth per service. A three-hour balayage for $120 earns $40 an hour; four $45 cuts in the same three hours earn $60 an hour. That often changes how you set up your services and prices. You also see which part of the day is usually quiet and where small gaps fall, so you can shift your opening hours or run an offer right there.

You get the most out of it when the figures work with the rest of Avana. If regulars haven't been in for a few months, send that group one message with a campaign and see how many appointments it brought in. If no-shows creep up, add a deposit to your long services and see the next month whether they drop. Reports come with Business Plus and campaigns with Business Max, priced on the pricing page.

What is salon reporting, and do you need it if you work alone?

Salon reporting turns your appointments and payments into a few figures you can make decisions on: what came in, where it came from, when it's busy and who comes back. Working alone makes it more useful, not less. There's no manager keeping track for you, and every wrong call about your prices or hours shows up straight away in your own pocket.

In Avana it fills itself from what's already in your calendar. You choose week, month or year at the top and compare with the previous period or last year; if someone works with you, you can also view each person separately. The figures sit across four tabs: overview, clients, busyness and sources, and bookkeeping.

How do you work out what you earn per hour from a service?

Divide a service's takings by the time it takes in your calendar, including processing and overrunning. It sounds simple, but hardly anyone does it, because you remember the price and not the time. A two-hour service at a higher price can earn less per hour than a one-hour service at a lower one, even though the first feels better on the receipt.

In Avana it's on the overview tab. For each service you see takings divided by calendar time, with how often it was booked; a service booked only once doesn't count yet, because one appointment says too little. If you want to sell the best earner more often, put it at the top of your booking page.

How much income does a salon lose to no-shows and gaps?

Usually more than you'd think, and it comes from three places: clients who don't show, clients who cancel at short notice and small gaps between appointments you never fill. Each on its own feels like bad luck; added up, a busy month can easily lose a few full appointments.

In Avana it's shown as income you missed: no-shows, cancellations less than 24 hours ahead, and gaps of 10 to 45 minutes. Each gap is valued against what you earned per booked hour that period, and a deposit you kept is taken off again. Each part has a button to where you can fix it. If no-shows are the problem, see no-show protection; if it's mostly late cancellations, the waitlist in Business Plus helps.

Which figures does your bookkeeper need?

Mostly what you received, how it was paid and how much tax is due. You don't need your own spreadsheet for that, as long as your appointments and invoices live in one system.

On the bookkeeping tab you see per payment method what you received for appointments, such as online, cash or card, and with the cash book you can download receipts per payment as a CSV. Under takings and tax you see each rate with the amount before tax, the tax and the total, from your final invoices, ready to download. Separately, every plan lets you download a month of invoices, and the cash book with your costs comes with Business Plus.

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