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Promo codes for your salon's online bookings

Avana lets you create discount codes that clients type in while booking online, with the discount shown in the total straight away. Codes are in every Avana plan, for welcoming new clients, filling a quiet month or thanking regulars.

Percentage or fixed amountDiscount shown in the totalIn every plan
Creating a code

From creating a code to a discount in the total

Create a code in your Avana settings, share it where your clients are, and Avana works out the rest.

Create

A code in thirty seconds

In your discount settings, create a new code. Type the code clients will enter, such as SUMMER10, and choose a percentage or a fixed amount.

  • The code is live straight away
  • Pause it with one switch
  • Capitals, no spaces; Avana removes any spaces
Booking

Clients enter the code while booking

On your booking page and in the widget on your site, clients enter the code at checkout. The discount comes off the total before they confirm.

  • Applies to services and add-ons
  • Products in the order aren't discounted
  • A wrong code shows a clear message
Ending it

An offer that stops by itself

With Avana Business Plus you give a code a maximum number of uses and an end date. Once the limit is reached, the code shows as used up or expired and stops working.

  • In Avana Business you switch an offer off yourself
  • Each code shows how often it's been used
  • See which clients used it
One code, more places

Where else your discount code works

A code doesn't stand alone. You use the same codes in three other parts of Avana.

Discount codeFollow-up invitation

A discount if the client books again soon

In the follow-up invitation you add a personal code per client with an end date, or a code from your list. That email comes with Avana Business Plus.

Discount codeLoyalty card

A full loyalty card becomes a code

With the loyalty card, a client with a full card gets a code of their own that only works for them. The loyalty card is in every plan.

Discount codeInvoices

The same discount on your invoice

When you create an invoice at the desk, choose a code from your list to apply a discount. The invoice shows the same discount the client would get online.

Why a code

A small discount that fills your calendar

An empty hour earns nothing at all. A code shared with the right people fills those hours with paying appointments.

Fill a quiet month with an offer

A January code in your Instagram bio and stories brings people to your booking page, while your regular prices stay as they are.

New clients give you a try sooner

A welcome code lowers the barrier for people who don't know you yet. The discount is right there in the total, so nobody has to ask.

Regulars feel appreciated

Send your most loyal clients a code of their own as a thank you. With the loyalty card it even happens automatically after the visits you choose.

What you can set

What a discount code does

Avana keeps all your codes in one list, showing what each one brought in.

PercentageA share of the price of services and add-ons, for example 10%.
Fixed amountA set amount off the booking, never more than the booking itself.
End date and maximumAn offer that stops by itself. In Avana Business Plus and Business Max.
Usage per codeHow often a code was used, and which clients used it.
On the invoiceApply the same discount when creating an invoice for a client at the desk.See invoices Loyalty card rewardA full card becomes a code that only works for that client.See the loyalty card

A code applies to the whole booking: limiting it per service or per day isn't possible, and clients use one code per booking. An existing code can't be edited; switch it off and create a new one.

Questions

Promo codes in Avana

How do I create a discount code for my salon?

In Avana's discount settings, create a new code. Type the code clients will enter, such as WELCOME10, choose a percentage or a fixed amount and enter the value. Once created, the code is live and clients enter it when booking online.

Can I make a code expire or limit how often it's used?

Yes, with Avana Business Plus or Avana Business Max: add a maximum number of uses or an end date to a new code. Once the limit is reached, the code stops working and shows as used up or expired. In Avana Business you create the same codes and switch an offer off yourself when it's done.

Can I create a code for a single service?

No. A discount code in Avana applies to the services and add-ons in the whole booking. For an offer on one service, only share the code alongside that service, for example in the post about it.

Can I make a code each client can only use once?

Not with an ordinary Avana discount code, because the maximum counts in total rather than per client. The follow-up invitation in Avana Business Plus does give each client a personal one-use code, and the loyalty card reward is a personal code too.

Can a client use a discount code and a gift card together?

No, clients enter one code per booking: either a discount code or a gift card. Gift cards come with Avana Business Plus and Avana Business Max.

Does the discount apply to products?

No. An Avana discount code applies to the services and add-ons in the booking. Products the client orders alongside aren't discounted.

Can I see how often a code has been used?

Yes. Avana's code list shows how often each code was used, and you can open the bookings to see which client, which service and how much discount it was. Your reports also show how much discount you gave over a period.

Do discount codes cost extra with Avana?

No. Discount codes are in every plan, including Avana Business at $20.99 a month, with no charge per code or per use. End dates and maximums come with Avana Business Plus.

Is there a service fee, and who pays it?

When a client pays online, a small service fee is part of the price they see from the very first screen: 3% of the booking, at least $1.99 and at most $2.79. You pay nothing on your takings, because Avana charges no commission. That small amount from the client is what lets us pay you out in full, so the whole treatment price stays with you.

Question not answered here? Send it to us and a real person at Avana will answer it.

The short answer

How do you create a promo code for your salon?

Avana lets a salon create discount codes in about thirty seconds. In your settings you create a new code, type what clients will enter, such as WELCOME10, and choose a percentage or a fixed amount. Clients enter the code when booking online, on your booking page or in the widget on your site, and see the discount in the total straight away. The discount applies to services and add-ons, and a fixed amount is never more than the booking. Each code shows how often it's been used and by whom. Discount codes are in every plan, and with Avana Business Plus you can also give a code an end date and a maximum number of uses. For ordinary codes, Avana Business costs $20.99 a month, tax included, which is $0.69 a day.

Pricing

Three plans, and the price is right here

Every plan includes sales tax, takes no commission on your bookings and can be canceled any month. Try Avana free for 7 days, no card needed.

MonthlyYearly save up to $142

Business

For the independent salon that takes bookings seriously.
$20.99/month

$0.70 a day, and no commission on your revenue.

Start free
Most popular

Business Plus

For the salon that wants every gap in the week filled.
$35.99/month

$1.20 a day. One extra appointment a month covers it.

Start free

Business Max

For the salon that also teaches, with Avana Academy included.
$70.99/month

$2.37 a day, with Avana Academy included.

Start free
  • Mobile app for iPhone and Android
  • 2 extra team members includedEach with their own calendar. After that, $7.99 a month per person.
  • Avana Academy includedSell courses with certificates for your students.
  • Treatment rooms in your calendarAdd the room or chair to each appointment, so two treatments never clash.
  • 5 free SMS a month included
  • Email campaigns
  • Automatic birthday and win-back emails
  • Use your own domain name
  • Your own branding in campaigns
  • Advanced settings
  • Early access to new features

All prices include sales tax. Move to another plan and you only pay the difference.

Promo codes for salons

A discount code that helps your calendar

A salon promo code brings people into your calendar when you want them: in a quiet month, as new clients or as a thank you to regulars. In Avana you create a code with a percentage or a fixed amount and share it in your Instagram bio, a story or a message. Clients enter it when booking on your booking page or in the widget on your site, and the discount shows in the total straight away.

A code works best when the rest of the route to your chair works too. Anyone who arrives through your offer and stops halfway gets the abandoned booking email. Anyone who books gets a reminder before the appointment. If you take a deposit as a percentage, Avana works it out on the price after the discount. And with the loyalty card, regulars are rewarded with a code of their own after a number of visits.

Discount codes are in every plan, including Business, with nothing charged per code or per use. In Business Plus and Business Max you can give a code an end date and a maximum, so an offer stops by itself. The same codes can be applied to an invoice at the desk, and your reports show how much discount you gave over a period. The pricing page lists what each plan costs.

How much discount can a salon give without losing money?

As little as still makes your service worthwhile, and enough to be a reason to book. For a welcome offer, think 10 to 15 percent, or a fixed $5 to $10. Check it against your own prices: 15 percent off a $140 balayage is $21, and your day still has to be worth it.

In Avana you choose a percentage or a fixed amount per code. A percentage applies to services and add-ons, and a fixed amount is never more than the booking itself; products aren't discounted. To see what an offer cost, open the code's bookings to see each client, service and discount. Your reports in Business Plus show the total discount given over a period, so you can size the next offer on what actually happened.

How do you fill a quiet month with an offer?

Pick a clear period, a short code and one place to share it. First look at which weeks are quieter for you, for example January. A code like JANUARY15 in your Instagram bio and a few stories works better than an offer posted everywhere at once that stands out nowhere.

In Avana you create the code in your discount settings. With Business Plus or Business Max you give it an end date and, if you like, a maximum number of uses, so you don't give away more than you planned; after that, the code simply stops working. A code applies to the whole booking rather than particular days, so if you mostly want to fill Tuesdays, say so in your post and let your booking page do the rest.

How do you reward regulars without giving everyone a discount?

Give regulars something new clients don't get, ideally without having to track who's earned it. A public code in your bio is for everyone; a reward after a number of visits is only for people who come back.

In Avana there are two ways. The loyalty card, in every plan, gives a client a personal code after the number of visits you choose. And the follow-up invitation in Business Plus emails clients after a treatment when it's time for their next appointment, with a personal one-use code if they book soon. To give a regular something at the desk, apply your own percentage or a code from your list on their invoice.

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