Nobody picks up the phone while you are doing a facial. With Avana, clients choose their own time and answer your intake questions at home, so every treatment starts with everything already in front of you.
From home, in a salon or in a clinic. You set Avana up the way you work.
Courses of treatments at set times, with your notes for each client.
A treatment plan with aftercare, and your client comes back on time.
Peels and microneedling, with the questions you need answered beforehand.
Short appointments back to back, without gaps in your day.
Consent beforehand and the top-up booked on time.
Trial and wedding day both fixed, with a deposit if you want one.
You work from home, and clients book themselves when you have room.
Rituals of a few hours and your whole team in one calendar.
Do something else? See every trade
Avana is online booking software for estheticians and small beauty salons in the US. Clients book facials, waxing and brows on the esthetician's own page, answer intake questions about their skin and health before the visit and get a reminder the day before, and Avana takes no commission on any treatment.
Clients book while you work. Anyone wondering what a brow lamination costs, or whether Thursday evening is free, finds the answer on your page.
Skin type, allergies, medication and what they hope to change: you ask when they book. The answers are attached to the appointment, so the first ten minutes are no longer spent on questions.
You pay a fixed monthly price and Avana takes nothing from your appointments. A quick lip wax and a 90-minute facial both leave your hands in full.
Waxing, brows, lash lifts and facials all sit on your own booking page with prices and open times. Add the link to your Instagram bio and clients pick a slot themselves, Sunday evening included.
Write your own questions into the booking form: skin type, allergies, medication, pregnancy, recent sun or retinol. Clients fill it in when they book, and you read their answers on the appointment before they arrive.
Lash and brow tints usually call for a skin test 24 to 48 hours ahead. Set up the patch test as a short service of its own and add a line to the confirmation for tint clients, so new clients book it first. Avana does not stop anyone booking the tint, so glance at the record before you mix.
When the treatment is over, the client pays you in the salon, the way it works today. For a 90-minute facial you can ask for a deposit at booking; a brow wax can go without one.
A confirmation goes out the moment someone books, and a reminder follows the day before with the time, your address and your own instructions, such as no makeup or no tanning bed that week. If the day no longer works, the client moves the appointment from that email.
If a client is on a course of six facials or peels a few weeks apart, they book the next session with one tap after each visit. Your client records show what you did last time and which product you recommended for home.
Avana combines booking, deposits, reminders and Instagram replies for estheticians, and several of them do more when used together. Switch on two side by side and the facial that used to stall in a chat thread ends up in your calendar.
Avana Connect and deposits
Someone asks on Instagram what your facial costs. The AI replies with your price and your open times, they take Saturday at ten, pay the deposit and answer your form in the same go.
Avana ConnectYour booking page and reminders
The client chooses a time and gets a confirmation at once. The reminder the day before carries your preparation notes, and if the day stops working they move it themselves, which frees the room for someone else.
Booking pageYour clients and Avana Academy
Your peel protocol is exactly what a newly qualified esthetician is looking for. Explain it once on video, sell it as a course and slot the practical day between clients.
Avana AcademyThis table compares a day in a one-room beauty salon with and without Avana, the online booking software for estheticians. It follows the day from the first question to the serum the client takes home.
| How it goes now | How it goes with Avana | |
|---|---|---|
| The phone during a mask | Buzzing while your hands are covered in cream | The client books online and you finish the mask |
| The intake | Fifteen minutes of questions at the start | Answered at home and saved on the appointment |
| A long treatment that cancels | Ninety minutes empty that you will not fill | Part of the slot paid for, if you took a deposit |
| Tint patch tests | Remembered, or not | A bookable service and a line in the confirmation |
| The reminder | Your own message, minus the prep notes | Sent automatically, prep notes included |
| The product you recommend | Written on a card for them to find elsewhere | Ordered from your page, from Business Plus |
| What it costs you | Your evenings | $20.99 a month, tax included |
Deposits and online payment are optional. You switch each one on or off whenever it suits your salon.
Every Avana plan includes an online booking page, a calendar on your phone, payment in the salon or online, deposits, email reminders and client records. Anything that only comes with Business Plus is marked. Tap a tile to read more.
Avana costs $20.99 a month on the Business plan, tax included, and that covers one person working alone. Avana takes no commission on bookings, you can cancel any month, and the first 7 days are free with no card details needed.
$0.70 a day, and no commission on your revenue.
Start free$1.20 a day. One extra appointment a month covers it.
Start free$2.37 a day, with Avana Academy included.
Start freeAll prices include sales tax. Add someone who helps out in your salon for $7.99 a month. If you change plans, you only pay the difference.
Billed on the same invoice as your plan, and you can cancel them any month.
Switch it on once for your Instagram. From then on, AI answers your DMs with your own prices and free times, and lets clients book inside the conversation.
Sell your own courses to people who want to learn your craft. You set up the lessons once, the practical day sits in your calendar and the certificate goes out by itself.
Avana suits a self-employed esthetician well, because it handles short and long treatments in one calendar and collects intake answers before the client arrives. Clients book facials, peels, waxing and brows on your own page, and their answers to your skin and health questions are saved on the appointment. Confirmations and reminders go out automatically, and each client's record keeps their treatment history. It costs $20.99 a month, tax included, with no commission on treatments.
For a esthetician on their own, Avana is $20.99 a month, tax included. That includes your booking page, calendar, client records, the booking form for intake questions, online payments and email reminders. Nothing is deducted from your treatment prices and there is no contract to sit out. You can cancel any month.
Yes, Avana lets you decide per treatment whether a deposit applies, so a 90-minute facial can carry one while an eyebrow wax does not. The client pays the deposit when booking and the balance after the treatment in your salon. If they cancel too late or do not turn up, the deposit stays with you under your own cancellation policy.
With Avana, clients pay in your salon after the treatment, by card or cash, unless you switch on online payment. With it on, they can pay the full treatment or just the deposit when booking, using a card, Apple Pay or Google Pay. A small service fee applies to online payments so Avana can pay you out without commission, and clients see it in the price from the start. Your own treatment price does not change.
Avana does: you write your own questions into its booking form, for example skin type, allergies, medication, pregnancy or recent retinol use, and clients answer them while booking. You can read the answers on the appointment before they arrive, which gives you time to spot a contraindication. From Business Plus you can also have clients sign a declaration or consent form online, and everything stays on their client record.
In Avana, you set up a patch test as its own short service and ask new tint clients to book it at least 24 to 48 hours before the tint itself. You can add a line about it to the confirmation email for tinting services and ask about earlier reactions on your form. Avana does not block the tint booking on its own, so it is worth checking the client record before the appointment.
Yes, Avana is designed for one treatment room, one calendar and one booking page, with no receptionist needed. Business at $20.99 a month covers you when you work alone. If someone starts helping in your salon, add them for $7.99 a month with their own hours and treatments, and clients pick who they want when booking. Business Plus ($35.99) already includes one team member besides you.
Avana has a free 7-day trial with no card details needed, and after that you pay monthly with no notice period. In that week you can set up your treatments and your intake questions and share your link, so you see it working before any money changes hands. Your client details and treatment history belong to you: if you stop, you take them with you, and Avana does not pass your clients on to anyone.
Question not answered here? Send it to us and a real person replies, usually the same day.
Avana is beauty salon software for estheticians who work alone, and it lets clients book online and answer your intake questions at home, so you know their skin type, allergies and medication before the treatment starts. Facials, peels, waxing and brows each get their own length and price, the answers sit on the appointment and reminders go out with your preparation notes. Courses of treatments are booked one session at a time, with the history on each client's record. It costs $20.99 a month, tax included, takes no commission, and the first 7 days are free.
Anyone searching for beauty salon software is probably doing it all alone: treating clients, resetting the room, ordering stock and answering messages at night that piled up during the day. Avana puts your treatments, prices and open times on your own booking page, where clients book for themselves and those late-night messages dry up.
A 75-minute facial, a peel, a half-leg wax or one session from a course: each treatment has its own length and price. Short treatments never eat into a long one, and your calendar shows exactly when the room is free. The booking form asks about skin type, allergies and medication in advance, so the answers are waiting before the client walks in.
A 90-minute treatment that cancels on the morning is rarely filled the same day. You can ask for a deposit on your longer treatments and leave quick waxes free. Email reminders go out on their own, carrying whatever preparation you ask for.
From Business Plus, the serum or SPF you suggest can be bought from your own page through the Avana Shop. Avana keeps track of your stock as well: a product you hand over at a treatment comes off the count, you get a nudge when it runs low, and the order list for your supplier copies in one go.
If you pass on your skin analysis or peel protocol, sell it as a course through the Avana Academy, with the practical day in your normal calendar. You pay $20.99 a month, tax included, and keep the whole of every treatment price. Compare plans on the pricing page.
Create your booking page, write your questions in your own words and share the link. You have 7 days to try it for free.
Set up your booking page