From £12/mo · Photo intake · Deposits standard

Tattoo studio software with intake forms, deposits and per-artist calendars.

Tattoo studio software that handles what tattoo bookings actually need: custom intake forms with health questions and reference photo upload, deposits on long sessions, and per-artist calendars for resident artists and guest spots. From £12/month, 7-day free trial.

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Custom intake forms with photo uploadPer-artist calendarsDeposits standard
Avana online booking system for salons with the salon's own booking page

Used by 500+ hair, barber, nail, beauty and massage salons across the Netherlands, Belgium and beyond.

★★★★★ 4.8 on Trustpilot

What tattoo studios need

Three things every tattoo studio runs into.

Reference photos and design briefs at booking

Clients book a sleeve and forget to send the inspiration. Avana lets you build a custom intake form per service with photo upload — clients attach their references and design notes when they book, you arrive prepared.

Health intake before the session

Allergies, medications, skin conditions, previous tattoos. A custom intake form per service collects this before the session, so consent and health checks are done before the client walks in.

Deposits protect 4-hour sessions

A 4-hour back-piece no-show is half a day of revenue plus prep time. Set a 30-50% deposit per service. Clients prepay, you keep the deposit on no-show. Standard on Pro and Team plans.

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What you get for your tattoo studio

Tattoo studio software built around how artists actually work.

Custom intake forms, photo references, deposit-protected sessions and per-artist calendars for resident artists and guest spots.

Custom intake forms with reference photo upload

Per service you build the intake form: design brief, placement, size, colour or black-and-grey, allergies, medications. Photo upload included so clients attach their references at booking.

Deposits on every session over 1 hour

Set a 30-50% deposit per service. Clients pay at booking, you keep the deposit on no-show. Deducted from the final bill at checkout.

Per-artist calendars for residents and guest spots

Each artist has their own calendar with their own services, hours and buffer times. Add a guest artist for a 2-week residency without changing the bill — Pro covers up to 3 artists at £39/month.

Client notes and tattoo history per client

Note healing photos, future ideas, allergies, what was done last session. Returning clients get continuity — their existing work informs the next session without re-asking everything.

Pre-session aftercare instructions in the email

Add custom pre-session text per service: what to eat, what to wear, when to arrive. After the session, send aftercare instructions automatically.

Booking link in your Instagram bio

Most tattoo bookings start on Instagram. Drop your Avana link in your bio — clients book direct, no DM ping-pong, no 'sorry just got booked'.

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How it works

Live in three steps.

Step 1: add services, prices and opening hours

Step 1

Set up your salon

Add your services, prices and opening hours. Done in around 15 minutes, no install required.

Step 2: share your booking link via Instagram, SMS or QR

Step 2

Share your booking link

You get your own booking link. Drop it in your Instagram bio, send it by SMS or print it as a QR on your business card.

Step 3: clients book themselves and you get a confirmation

Step 3

Clients book themselves

No phone tag, no DMs at midnight. Clients book without an account. Confirmation and reminder go out automatically.

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Pricing

Keep 100% of your service revenue.

Most salon software takes 2 to 3 percent of every payment you take. Avana doesn't. A small booking fee applies when clients book online — the same way any ticketing or reservation platform works. You pay standard card processing at Stripe's rate. Nothing added on top. Plans from £12 per month.

Solo

Solo stylists who want bookings, reminders and client records without the admin.

£12per month

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  • 1 staff member
  • 1 location
  • Online booking page
  • Calendar and client database
  • Email and SMS reminders
  • Deposits and cancellation policy
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Team

Multi-staff salons or multi-location operators who want one central dashboard.

£69per month

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  • Everything in Pro, plus:
  • Up to 3 staff and 3 locations included
  • +£4.95 per extra staff/month, +£19 per extra location/month
  • Automated marketing: rebooking reminders, win-back campaigns, birthday messages
  • Priority support (response within 2 hours)
  • Branded confirmation and reminder emails
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Card payments run at Stripe's standard rate of 1.5% + £0.20 per transaction. On a £55 payment you receive £53.97. Avana adds nothing on top.

FAQ

Frequently asked questions about Avana for tattoo studios.

Can clients upload reference photos at booking?

Yes. Per service you can enable a photo upload field in the intake form. Clients attach their Pinterest references, custom design briefs or healing photos from previous tattoos.

Can I require a health intake form before the session?

Yes. Per service you build a custom form with the questions that matter for that booking — health conditions, allergies, medications, previous tattoos, recent sun exposure. The client fills it in before they arrive.

Can I require deposits on long sessions?

Yes. Per service you set a deposit amount, typically 30-50% for sessions over an hour. Client pays at booking, you keep the deposit on no-show, deducted from the final bill at checkout.

Can each artist have their own calendar?

Yes. Add a calendar per artist with their own services, hours and buffer time. Up to 3 artists included on Pro at £39/month, +£4.95 per extra artist. Useful for guest spots and residencies.

Can I save healing photos and tattoo history per client?

Yes. Per client you can attach photos and notes — placement, healing, touch-ups, future ideas. All stored encrypted, only visible to you and your team.

What is Stripe and why does Avana use it?

Stripe is a global payment processor used by Shopify, Amazon, Lyft and millions of businesses to take card payments. Avana plugs into Stripe so your clients can pay by card on your booking page — money lands in your bank account directly from Stripe, not via Avana. We pass Stripe's rate through 1:1 with 0% added.

What do I pay per transaction?

Card payments run at Stripe's standard processing rate: 1.5% + £0.20 in the UK. Avana adds nothing on top. On a £55 payment you receive £53.97. You can see the exact breakdown for every transaction in your dashboard.

What is the booking fee?

When a client books online, a small £1.49 fee applies — the same way a booking fee works on any reservation platform. It's shown to the client at the time of booking and is non-refundable if the client cancels. It does not come out of your service revenue.

Is there a free trial?

Yes. Every plan includes a 7-day free trial, no credit card required. You can set up your booking page, add your services and test the full calendar before deciding.

Can I cancel anytime?

Yes. Monthly plans, no contract, cancel from your dashboard.

Focus on the ink, not the admin.

From £12/month, custom intake forms with photo upload, deposits standard. 7-day free trial.

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7-day free trial · Live in 15 minutes · Cancel anytime