On Treatwell you sit in a marketplace next to other salons. With Avana, clients book on your own page, and no booking ever comes with commission.
Avana, by Sweeber Technologies, is salon booking software for the UK that charges no commission on new clients. Avana Business costs £15.99 a month including VAT. Treatwell is a marketplace that charges 35% + VAT on a new marketplace client's first booking and 2.5% + VAT on prepaid bookings, with a subscription it quotes per salon.
| At a glance | Avana | Treatwell |
|---|---|---|
| Commission on a new client | None | 35% + VAT |
| Monthly price | £15.99, VAT included | Quoted per salon |
| Where clients book | Your own page | The Treatwell marketplace |
Facials and treatment courses, each with the right length, booked straight into your calendar.
Gel polish, new sets and maintenance, with a deposit that keeps the chair from sitting empty.
Clients pick their own stylist and book themselves, evenings included.
Full sets and maintenance appointments, in a calendar that never double-books.
A calm calendar with reminders, so clients arrive on time.
Avana, by Sweeber Technologies, never charges commission. Treatwell charges 35% + VAT on the first booking of each new marketplace client (checked October 2026).
Clients book on your own booking page, with your photos, prices and free times. No other salons are listed beside you.
Everyone who books ends up in your client records, with your notes. Next time they book with you again, directly.
Someone finds you on Google or Instagram and books for the first time: nothing comes off your price. You pay one plan price, VAT included.
Your booking page shows your treatments, your prices and your free times. You put the link in your Instagram bio, send it in a message and print a QR code for the front desk.
A confirmation goes out the moment someone books, and a reminder the day before with the time and your address. For clients who never open their email, you can send the reminder by text as well.
Paying at the desk works the way it always has. For a long treatment you can ask for a deposit when they book, so the slot you keep free is paid for. You decide per treatment.
After each visit the client gets an email asking for a review. It appears on your booking page, where the next new client reads it before they book.
Switch on Avana Connect once on your Instagram account. From then on it answers clients with your own prices and free times, and lets them book inside the chat.
Avana's booking page, deposits, reminders, Avana Connect and the Avana Academy work together in one account. Turn two on together and they win you appointments you would otherwise have missed.
Someone asks at eleven at night what balayage costs. Connect replies, they book Saturday at ten and the deposit is paid there and then. In the morning it is in your calendar.
How much is balayage?
£120. Saturday 10:00 is free.
The client picks a time and gets a confirmation straight away. The reminder follows the day before. If it no longer suits, they move it themselves and the slot opens up again.
Record your know-how once as a course and sell it to people who want to learn your craft. The practice day goes between your appointments and you keep the whole course price.
Treatwell is a marketplace that brings new clients for a commission. Avana is your own booking system with a fixed monthly price.
| Treatwell | Avana | |
|---|---|---|
| What it is | A marketplace where clients choose between salons | Your own booking system, under your own name |
| Monthly price | Not published on their UK site; quoted per salon | From £15.99, VAT included |
| Commission on a new client | 35% + VAT on the first booking of a client from the marketplace | None |
| Commission on returning clients | 0% | 0% |
| When a client prepays online | 2.5% + VAT on the prepayment | The client pays a small service fee shown in the price from the start; your price stays whole |
| Where clients book | Often in the Treatwell app or site, among other salons | On your own page, through your link or the QR code at your desk |
| Bringing in new clients | Yes, that is what the marketplace is for | No marketplace; your page can be found on Google |
Treatwell figures from their UK partner pages, checked in October 2026. Treatwell does not publish its subscription price for the UK. Prices of other systems change; always check with the provider.
Every Avana plan includes a booking page, a calendar, deposits, email reminders and client records from day one. Where something starts at Business Plus, it says so on the tile.
Avana has three plans: Business at £15.99, Business Plus at £28.99 and Business Max at £55.99 a month, all with VAT included. There is no commission on your takings and no contract, and every plan starts with 7 days free without card details.
£0.53 a day, and no commission on your revenue.
Start free£0.97 a day. One extra appointment a month covers it.
Start free£1.87 a day, with Avana Academy included.
Start freeAll prices include VAT. If you change plan, you only pay the difference.
Avana Connect costs £9.99 a month, the Avana Academy £8.99 a month with a plan, and text messages come in packs from £4.99. They go on the same bill as your plan, and you can stop any month.
Switch it on once for your Instagram. It answers clients with your own prices and free times and lets them book inside the conversation.
Sell your own courses to people who want to learn your craft. Lessons are set up once, the practice day sits in your calendar and certificates go out on their own.
Text reminders for clients who skip their email. You buy texts in packs, the credits never expire and there is no subscription.
A booking system of your own, without commission. Treatwell is a marketplace, and a new client who finds you there costs 35% + VAT of their first booking. With Avana clients book on your own page and no booking comes with commission. Calendar, client records, reminders, payments and reviews are included from £15.99 a month with VAT included.
At the time of writing (October 2026), 35% + VAT on the first booking of a new client who finds you through the Treatwell marketplace. Repeat bookings from that client and bookings that come to you directly carry no commission. Prepaid online bookings carry 2.5% + VAT.
Treatwell does not publish a fixed UK subscription price on its website; it gives each salon a quote. Ask them for the figure in writing, including VAT, so you can compare it fairly with a fixed-price system.
Clients who came to you through the Treatwell marketplace cannot simply be exported, so we do not promise that. If you keep your own client list, for example in a spreadsheet, you can upload it in Avana's import screen. Everyone else you invite at their next visit, with your new link or a QR code at the desk.
Yes, through other routes. Avana has no marketplace, but your booking page can be found on Google under your name, your trade and your town. Share the link in your Instagram bio and messages, and let reviews on your page do the convincing.
Yes, although the two are not linked, so a Treatwell booking does not appear in Avana by itself. If you connect your Google Calendar to Avana and put Treatwell bookings in it, that time closes for online booking in Avana. That way you can use both for a while.
No. Try it free for 7 days without card details, then pay monthly and cancel whenever you like, with no notice period. The price on the pricing page includes VAT.
Question not here? The help centre walks through every part of Avana step by step.
Avana, by Sweeber Technologies, is a Treatwell alternative for UK salons that want to keep their clients and stop paying commission. Clients book on your own page, your calendar and client records are on your phone, confirmations and reminders go out on their own, and reviews collect under your name. At the time of writing (October 2026), Treatwell charges 35% + VAT on the first booking of each new client from its marketplace and 2.5% + VAT on prepaid bookings, with a subscription it quotes per salon. Avana costs from £15.99 a month with VAT included and never takes commission. Avana does not bring you new clients through a marketplace, and there is no link between the two systems.
If you are looking for a Treatwell alternative for your hair salon, nail bar or beauty room, you probably want two things: no more commission, and clients who book with you rather than with the platform. Avana gives you your own booking page, a calendar on your phone and online payments, for one price from £15.99 a month with VAT included.
How does Treatwell commission work? It applies to the first booking of a client who finds you through the Treatwell marketplace: 35% + VAT. Returning clients and bookings that come to you directly are commission-free, and prepaid bookings carry 2.5% + VAT. For a salon with mostly regulars that can be manageable. For a salon that has grown its own following, it is money paid for clients who would have come anyway.
With Avana, clients book themselves, late in the evening too, and get a confirmation and a reminder the day before, by text if you like. For a long treatment you ask for a deposit, so a no-show no longer costs you the whole slot. After the visit Avana asks for a review that appears on your page.
Most salons move over gradually: set Avana up, send regulars the new link, and keep Treatwell running for a while for new faces. Our guide to switching from Treatwell goes through it step by step. Or compare Fresha, Booksy and all the alternatives.
Create your booking page, set your hours and share your link. Avana is free for the first 7 days.
Create your booking page