A Treatwell alternative that gives you your own booking page on your own link instead of a profile in someone else's marketplace. No commission on new clients, your reviews live on your Google profile, your brand stays at the centre. From £12/month, 7-day free trial.
7-day free trial · Live in 15 minutes · Cancel anytime
Recognise this?
Clients see your profile in the Treatwell marketplace alongside competitors in the same street. They identify with the marketplace, not with your salon brand. With Avana, clients land on your own booking page on your own link. Your brand is at the centre.
Treatwell takes a percentage on every new-client booking the marketplace generates. For an established salon already getting clients via Instagram and Google, that commission funds visibility you don't actually need.
Years of reviews build up on the Treatwell platform. Leaving the platform means leaving the reviews. Avana lets you collect reviews on your own Google Business profile so they belong to you, not to a marketplace.
“I thought I needed Treatwell for years. Until I sent my clients my new direct link. Within a week, everyone was booking direct again. The commission I'd been paying went straight into my pocket.”
Lisa, Salon Lisa, Bristol
Switch to AvanaWhat you get
These are not features — these are the things that change in your daily salon life from day one.
They see your availability and pick their time, even at night and weekends. You only get the confirmation in your inbox.
Every appointment gets an automatic email and SMS reminder at 24 hours and 2 hours before. Clients stop forgetting you.
Avana takes no commission on your bookings. You pay a flat monthly subscription from £12. Card payments run at Stripe's standard rate with nothing added on top. A small booking fee applies to your client when they reserve online.
Drop it in your Instagram bio, send it via SMS or print it as a QR on your business card. Clients book directly, no account required, no app to download.
For longer or pricier services, take a deposit automatically at booking. If the client doesn't show up, you keep the deposit.
Phone numbers, emails, treatment history, photos and notes — all in one place. Not on a marketplace. With you, exportable any time.
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How it works
Step 1
Add your services, prices and opening hours. Done in around 15 minutes, no install required.
Step 2
You get your own booking link. Drop it in your Instagram bio, send it by SMS or print it as a QR on your business card.
Step 3
No phone tag, no DMs at midnight. Clients book without an account. Confirmation and reminder go out automatically.
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Avana vs Treatwell
Treatwell has strong points, especially when starting from zero and needing marketplace visibility. Avana fits better once you have a base of loyal clients and want to keep control of brand and pricing.
| Avana | Treatwell | |
|---|---|---|
| Solo | £12/mo flat | Monthly fee + per-booking commission |
| 3 stylists | £39/mo (Pro) | Monthly fee + per-booking commission |
| Booking page | Your own link, your branding | Profile in Treatwell marketplace |
| New-client fee | None | Commission on every new client |
| Client list | Fully yours, full export | Inside Treatwell |
| Reviews | Your Google profile | On Treatwell platform |
| Cancel monthly | Yes, in one click | Often hard in practice |
| Card fee | 1.5% + £0.20 (Stripe pass-through) | Bundled in commission |
| Booking fee | £1.49 per booking (paid by client) | None |
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What salons say
“First month off Treatwell saved me £180 in commission. Three months in, I'd switched 80% of my clients to direct bookings on my Avana page. That money is mine now.”
LisaSalon Lisa, Bristol
“Treatwell felt like renting your reputation back. Avana lets me build on my own foundation: my Instagram, my Google profile, my booking link. Same clients, my margin.”
MehmetMehmet Barber, London
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Pricing
Most salon software takes 2 to 3 percent of every payment you take. Avana doesn't. A small booking fee applies when clients book online — the same way any ticketing or reservation platform works. You pay standard card processing at Stripe's rate. Nothing added on top. Plans from £12 per month.
Solo
Solo stylists who want bookings, reminders and client records without the admin.
£12per month
Cancel anytime
Pro
Growing salons with a small team who need separate calendars and team-level tools.
£39per month
Cancel anytime
Team
Multi-staff salons or multi-location operators who want one central dashboard.
£69per month
Cancel anytime
Card payments run at Stripe's standard rate of 1.5% + £0.20 per transaction. On a £55 payment you receive £53.97. Avana adds nothing on top.
FAQ
Treatwell is a marketplace: clients search and compare salons within Treatwell, you pay commission per booking. With Avana you have your own page on your own link, in your style. Clients book directly with you. No comparison with competitors, no commission, flat monthly subscription from £12.
Treatwell's marketplace sends mostly new clients. Most established salons get the bulk of their bookings from Instagram, Google and word of mouth — channels you control. Replacing the marketplace traffic typically means putting more energy into your Google Business profile and Instagram, both of which work without a percentage on your bookings.
Cancellation runs through your Treatwell partner portal. Tip: keep a screenshot of your cancellation request with the date. Meanwhile you can start with Avana on the 7-day trial and let your loyal clients know your new direct booking link.
Treatwell does not give you a full client export. What works: send your loyal clients a message via Instagram, SMS or email with your new Avana booking link. Most salons see their clients booking direct again within a week.
If you're a brand-new salon with no Instagram following and no Google presence, Treatwell's marketplace can give you visibility in the first months. Once you've built a base of repeat clients, the per-booking commission becomes more expensive than Avana's flat plan.
Card payments run at Stripe's standard processing rate: 1.5% + £0.20 in the UK. Avana adds nothing on top. On a £55 payment you receive £53.97. You can see the exact breakdown for every transaction in your dashboard.
When a client books online, a small £1.49 fee applies — the same way a booking fee works on any reservation platform. It's shown to the client at the time of booking and is non-refundable if the client cancels. It does not come out of your service revenue.
Yes. Every plan includes a 7-day free trial, no credit card required. You can set up your booking page, add your services and test the full calendar before deciding.
Yes. Monthly plans, no contract, cancel from your dashboard.
From £12/mo flat. No commission. 7-day free trial, no credit card.
7-day free trial · Live in 15 minutes · Cancel anytime
