Avana's aftercare email sends your own care tips to clients automatically after a treatment, at a moment you pick per service. It's in every Avana plan, so results last longer and you don't have to message anyone after your last client.
You switch the aftercare email on for the service it belongs to. Gel polish gets different tips from a facial.
On the service, switch on the aftercare email and write a subject and your tips. Stuck for words? Start from an example for lashes, nails or skin and adapt it.
Two hours after the appointment, that evening at 19:00, the next morning at 9:00 or three days later. A tip for the first night goes that evening, a tip about upkeep after a few days.
After saving, Avana reviews your text. Once it's approved the email is live; if not, you see straight away what to change.
With the shop, from Business Plus, you choose one product from your own range. It appears under your tips with a button to your product page.
An appointment doesn't stop at the door. This is what runs afterwards on its own, and the aftercare email is the step where the client learns how to keep it looking good.
Sending your tips yourself, compared with the aftercare email.
| Sending them yourself | With the aftercare email | |
|---|---|---|
| After your last client | Five more messages to type | Nothing, it goes on its own |
| What's in it | Slightly different every time | Always your standard tips |
| A busy Saturday | Someone gets forgotten | Everyone gets it, once |
| A cancelled appointment | Remembering it isn't needed | Nothing goes out |
| Your phone number | In every client's messages | A reply comes to your email |
| Recommending a product | A photo and a price sent after | A button to your own shop |
Three parts of Avana you set up on the same service, or that follow the appointment on their own.
Intake questions tell you before a lash lift whether someone has sensitive eyes. The consent statement covers what they need to know beforehand, and the aftercare email sends the tips for afterwards.
Recommend cuticle oil or a serum and it appears under your tips with a button. The shop comes with Business Plus.
The review request asks for a few stars after the appointment. The aftercare email only goes after services where you've switched it on, and it's only about the treatment.
You set up the aftercare email on the service itself, under its extras, and Avana sends it from then on.
The aftercare email only goes to the client from that appointment, once, and only if the appointment went ahead. After a cancellation, no-show or test appointment, nothing is sent.
An aftercare email is a message clients get after a treatment with your tips for keeping the result looking good. In Avana you set it up per service: write the tips once, and they go out automatically after every appointment for that service at the moment you choose.
Avana sends the aftercare email at the moment you choose on the service: two hours after, that evening at 19:00, the next morning at 9:00 or three days later. If an appointment ends after 17:00 and you chose that evening, it goes two hours after. Avana only sends aftercare emails between 9:00 and 21:00.
No, links aren't allowed in Avana's aftercare emails. The aftercare email is text only, without links, email addresses or images. To recommend a product, choose it from your own shop and Avana adds a button to your product page; if the client has a question, they simply reply to the email.
Avana checks it because the email goes to your clients through Avana on your salon's behalf. When you save, Avana checks there are no links, email addresses, all-caps text, promotion for something else or offensive language, and that it's about the treatment. If it's rejected, you see why and can adjust it.
Avana sends it only to the client from that appointment, once, and only if the appointment went ahead. It isn't sent after a cancellation, no-show or test appointment; clients need an email address and can unsubscribe at the bottom of every aftercare email.
No, they're separate emails. The review request asks for a review after the appointment, and a follow-up invitation (from Business Plus) arrives when it's time for the next visit. The aftercare email is set per service and contains only your tips for after the treatment.
You can set it up and have it checked during the trial, but it only starts going to clients once you have a paid plan. The aftercare email is in every plan, including Avana Business.
Yes, clients can simply hit reply. If a client replies to the aftercare email, the reply comes to you. That's why your email address doesn't need to be in the text, and in fact can't be.
When a client pays online, a small service fee is part of the price they see from the very first screen: 3% of the booking, at least £1.49 and at most £2.29. You pay nothing on your takings, because Avana charges no commission. That small amount from the client is what lets us pay you out in full, so the whole treatment price stays with you.
Question not answered here? Send it to us and a real person at Avana will answer it.
Avana has an aftercare email that sends your own tips to clients automatically after every treatment. You switch it on per service, write a subject and your tips in your own words and pick the moment: two hours after, that evening, the next morning or three days later. Avana checks the text before it goes out and sends it only to the client from that appointment, once, and only if the appointment went ahead. Links and email addresses can't be included; with the shop in Avana Business Plus you can add one product from your own shop, with a button Avana creates. Clients can unsubscribe at the bottom of every aftercare email. The aftercare email itself is in every plan, so Avana Business costs £15.99 a month, VAT included, which is £0.53 a day.
After a lash lift, a set of gel polish or a facial, the first few days decide how long it stays looking good. You explain it in the chair, but by the time they're home half of it is forgotten. An aftercare email puts your tips in writing in their inbox at the moment it matters. In Avana you write those tips once on the service, next to your services and intake questions, so everything about one treatment is in one place.
The aftercare email is one link in what happens after the appointment. The client pays, at the salon or online, the invoice is ready and cash goes in your cash book. Then the aftercare email follows, and if you sell a course, you book the next session straight from the client's package.
Because the email goes out through Avana on your salon's behalf, it has guard rails. It's text only, without links or email addresses, and Avana checks it before it's switched on. Recommending a product is possible, from your own shop, and the review request stays a separate email, as explained on reviews. Plans and prices are on the pricing page.
Three to five short tips for the first few days, and no more. The most important: keep lashes dry for the first 24 hours, so no workouts, steam or showering face-first. Then no mascara for two days, no rubbing, and brushing through each morning with a clean spoolie. For extensions, add sleeping on their back and avoiding oil-based make-up remover around the eyes.
Write it the way you'd say it in the chair, with their first name, and finish with something like "Any questions, just reply to this email." In Avana you can start from the lash example and adapt it to how you work. For a lift, that evening at 19:00 works well, because the client is home and hasn't got their lashes wet yet. If you sell a lash serum, add it from Business Plus with a button to your own shop.
When the client needs them, which depends on the treatment. For the first few hours, as with a lash lift, waxing or a chemical peel, two hours after or that evening works best. For upkeep, such as cuticle oil after gel polish or a hair mask after colour, the next morning is calmer: they read it over breakfast rather than in the car.
Three days later suits a tip that only matters then, such as when they can exfoliate again after a facial, or what to do if a nail lifts. In Avana you pick one of these four moments per service, and emails always go out between 9:00 and 21:00, never in the middle of the night.
Keep them short, about this one treatment and in your own voice. Start with something personal, like "Lovely to see you today", and list the tips underneath with a dash in front. Three to five points is plenty; a wall of text gets closed. Put the most important tip first, because on a phone that's often all anyone sees.
Avoid capitals and exclamation marks for emphasis; it reads like advertising, and Avana rejects text in capitals anyway. A link to a video or a web shop can't go in an Avana aftercare email, which keeps it calm: the client doesn't have to go anywhere. A good subject line names the treatment, such as "Keeping your lashes lovely", so the client knows straight away what it's about.
Aftercare after gel polish or builder gel is about two things: keeping cuticles supple and not using nails as tools. A good nail studio aftercare email mentions cuticle oil every evening, gloves for washing up and cleaning, and not picking if an edge lifts, plus what to do if something does go wrong: get in touch and you'll take a look.
For a nail tech, the next morning is a good moment, because the polish has fully cured and the client is back in their routine. Start from the nails example in Avana and adapt it. If you sell cuticle oil yourself, choose it as the product under your tips, from Business Plus. More on running a nail studio diary on the nail salon booking page.
Every plan includes VAT, takes no commission on your bookings and can be cancelled any month. Try Avana free for 7 days, no card needed.
£0.53 a day, and no commission on your revenue.
Start free£0.97 a day. One extra appointment a month covers it.
Start free£1.87 a day, with Avana Academy included.
Start freeAll prices include VAT. Move to another plan and you only pay the difference.
See every feature on one page or read what Avana does for your kind of salon.
Create your booking page, set your hours and share your link. Avana is free for the first 7 days.
Set up your booking page