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Reformer Pilates software for studios with machines

Members book their own reformer.Their membership renews every month without a reminder from you.You teach, and Avana handles the rest.

7 days free, pay only if you stay0% commissionCancel any month

Avana Studio is booking software for reformer Pilates studios in the US. Each reformer is booked once per class, members can pick their own machine on Studio Max, and late cancellations follow a window the studio sets. Studio costs $22.99 a month, Studio Plus $45.99 and Studio Max $80.99, all tax included, with 0% commission, no setup fee and a 7-day free trial.

A reformer of their own

Every member picks their own reformer

At booking, the member chooses a machine on a map of your room.People who have a regular spot tend to come back.

  • Drag your reformers into place, just as they stand in the room
  • The same reformer for a whole course
  • You and the instructor see beforehand who is on which machine
On Studio Max
From intro to regular

A newcomer moves on to a membership by themselves

You set up your offer once.After that, each new member gets the right message at the right moment, until they take out a membership.

  1. Getting started

    An intro offer

    A few classes to get to know the reformer, at a friendly price.

  2. After the first class

    A warm welcome

    The new member automatically gets a message about what comes next.

  3. Almost used up

    A nudge in good time

    With one class left on the intro, the member sees your memberships straight away.

  4. Regular

    A membership that keeps running

    Charged to their card every month. Insights show you how many intros turn into members.

Occupancy

See how many machines are in use, class by class

There are never more bookings than machines.Quiet classes can take a few ClassPass or Wellhub bookings on top of your own members.

  • Never more members than reformers
  • Spots held for platforms in the quiet hours
  • Occupancy per class and per month in Insights
Your shop

Sell grip socks and bottles alongside your classes

Members order grip socks or a bottle when they book a class.It's waiting for them at their next class, already paid for.

  • Grip socks, bottles and towels in your own shop
  • Collected at the next class
  • Paid before the member walks in
No empty machine

A free reformer goes to whoever is waiting

When someone cancels, the reformer passes to the waitlist on its own.You don't have to ring anyone.

  • The first person waiting is offered the machine
  • Your cancellation window shows on every class
  • See who is waiting for a machine in each class
A woman training with a resistance band in a reformer studio

Put every reformer to work

Add your machines and your classes. From then on, members book their own reformer with a pack or membership.

What's included

Everything a studio with machines needs, in one app

Everything that keeps your reformers full.One app for you and your members.

Members do it themselves

Booking and paying take care of themselves

Members book and buy their next pack on their own phone, whenever it suits them.

Member accountSign in with a codeClass packs
No commission

Your whole class price is yours

Nothing comes off your price. Members who book online pay straight away, and the money lands in your own account.

Online payments
Your instructors

Your instructors know exactly who's coming

Each instructor sees their own schedule, who is booked and any health notes. At the class they tick off who is there.

Own login per instructorAttendanceQR check-in
Insight

You see where the studio is growing

Which class fills up, how many trial classes turn into members and where an extra class would work.

Insights
New members

Every gift card brings in a new member

Sell gift cards and an intro offer. Whoever gets one books a class with you on their own.

Gift cardsIntro offer
Planning ahead

Your regulars plan their month with you

Your schedule is open months ahead. Members with a membership book their regular classes straight away, and the membership is charged every month.

ScheduleMemberships
The app

Your whole studio on your phone, and on your members' phones

At a glance you see who is on which reformer today.Members book, cancel and buy a new pack on their own phone.

You, in the app
  • Who's coming today, class by class
  • Add a class or a member in a few taps
  • What has come in, without doing the maths
Your members, in the app
  • Book a class whenever it suits them
  • Their pack, membership and credit always to hand
  • Buy a new pack without having to message you

Rather not use an app? Booking works just as well in the browser on their phone.

Day and night

What now runs on its own, around the clock

Booking, reminders, cancellations and payments look after themselves.Even while you're teaching.

  • New members book a trial classThey find you on Google, your Instagram or a gift card, and book straight away. Even while you sleep.
  • Everyone gets a reminderBy email and push notification, so nobody forgets the class.
  • An empty spot fills itselfWhen a reformer comes free, the first person on the waitlist is offered it.
  • New members come backAfter their first class they get a warm welcome. When their pack is nearly used up, they get a nudge to buy the next one.
  • Lapsed members hear from youIf a member hasn't been in for a while, Avana invites them to book again.
  • Memberships renew by themselvesCharged every month without you lifting a finger. If a payment fails, the member gets a new payment link.
  • If a class is off, everyone knowsEach member is told straight away and gets the class back on their pack.
  • If an instructor is ill, cover is foundYour colleagues get the request, and whoever can do it first takes the class.
  • Members check themselves inWith the QR code in their app, at a tablet by the door. You and the instructor see at once who is there.

What you can count on

  • An independent companyFrom the Netherlands, with a small team that builds it
  • Help from real peopleBy email, in English, from the people behind Avana
  • Your data in the EUYour own data and your members' data
  • 0% commissionAnd never a booking fee for you
  • Cancel any monthNo annual contract, no exit fee
  • Free switchingWe move your members and their credit across
What Avana costs for your reformer studio

Everything included, for one fixed monthly price

One fixed amount each month, however full your room gets.Nothing ever comes off your class price.

  • No commission or booking fees for you
  • Cancel any month
  • 7 days free
  • You choose how members pay
MonthlyYearly save up to $162

Studio

For a reformer studio where you teach yourself.
$22.99/month

$0.77 a day, less than one drop-in class a month.

Start your 7-day free trial
  • Unlimited members and bookingsNo caps. You pay the same fixed price however many members book.
  • 0% commission on your classesNothing is taken from your class price. Payments go straight to your own account.
  • Your own studio page, found on GoogleWith your classes, prices and instructors. AI assistants like ChatGPT can read it too, so new members find you.
  • A schedule members book into
  • Class packs, drop-ins and trial classesA pack counts down by itself and expires on a date you choose. A trial class can be used once per member.
  • Memberships that renew every monthRegulars are charged on their card every month without you sending a reminder. Add a minimum term, a notice period or a pause if you like.
  • A waitlist that fills empty spotsWhen someone cancels, the first person waiting is offered the reformer. If they don't take it in time, it moves to the next.
  • Online payments, or at the studioBy card, Apple Pay or Google Pay, straight to you. Or in person at your desk, for a pack or a membership too.
  • The Avana app for you and your membersYou run the studio from your phone. Members book the app and get a notification when a spot opens or a class is off.
  • Reminders and automatic emailsA confirmation and a reminder for every class, a nudge when a pack is nearly used up and a message after the trial class. In your own words.
  • Invoices and an export for your accountantEvery payment is recorded with an invoice. Your revenue and members go to your accountant in one file.
  • Hours tracking for your instructorsPer instructor the classes taught, hours and cover, with a rate per class, per hour or per head. Ready for payday.
Most popular

Studio Plus

For a growing reformer studio with a few instructors.
$45.99/month

$1.53 a day. One filled spot or one member who stays each month pays for it.

Start your 7-day free trial
  • Up to 3 instructors, each with their own loginYou plus 2 instructors. An instructor sees the schedule and who's booked, never your money. More instructors cost $7.99 each a month.
  • Multiple rooms and locationsAll your rooms and sites on one schedule. Avana never double-books a room, and every email carries the right address.
  • Lapsed members invited back for youWhen a member hasn't been in for a few weeks, Avana invites them to book again.
  • Refer-a-friend that brings in membersMembers share their own link. The friend gets a discount and the member gets class credit.
  • Gift cardsOn sale on your studio page, for an amount or a class pack. Whoever receives one books a class themselves.
  • Discount codes and intro offersSay three classes to get started, or a deal on the first month of a membership.
  • Spots for ClassPass and WellhubHold a few spots per class for these platforms. Their bookings count in your numbers and you tick them off at the door.
  • Private and duet sessionsThe member picks a time when an instructor is free and pays straight away.
  • Rules on a pack or membershipA cap per week, off-peak only, or one pack shared with a partner or family.
  • Health questionnaire and house rulesA new member fills it in and accepts your house rules at their first booking. The instructor sees what matters at the class.
  • Insights on attendance, revenue and membersWhich classes fill up, what's coming in and how many trial classes become regulars, with a tip each month.

Studio Max

For a reformer studio where members pick their own machine.
$80.99/month

$2.70 a day. The most time saved, with the whole studio running itself.

Start your 7-day free trial
  • Unlimited instructorsYour whole team in Avana, each with their own login, with no charge per instructor.
  • Email campaigns that fill classesA new class, an offer or a workshop: email all your members at once, in your studio's style.
  • Your own automatic messagesYou decide when a member gets a message by itself, by email or in the app. After their tenth class, for example.
  • Members choose their own reformerOn a map of your room, like picking a seat at the cinema. You never get more bookings than there are places.
  • Courses and blocks sold in one goA fixed group books and pays for every class of a course at once.
  • Reports on retention and attendanceHow many members stay and leave, what a member is worth on average and which hours are busiest, across the year.
  • A live view of your revenueSee at any moment what has come in, online and at the desk, and what's still outstanding.
  • Corporate memberships for employersA company pays for its staff's memberships and gets one invoice from you a month.
  • Contracts signed at purchaseWhoever buys a membership or pack signs your contract on their phone, and you both get the PDF.
  • Team roles, including your accountantA manager, instructor or accountant only sees what belongs to their own work.

All prices tax included. An extra instructor on Studio or Studio Plus is $7.99 a month.

What you do and don't pay
What you do and don't pay
Commission on your prices$0. You keep the full price.
Setup fee or annual contractNone. Cancel any month, with no exit fee.
Booking fee$0 for you. When a member pays online, a small booking fee is part of the price they see from the start: 3%, at least $1.99 and at most $2.79. Classes booked with a pack or membership cost nothing extra.
SwitchingFree. We help you move your members and their credit.
Extra instructor$7.99 a month on Studio and Studio Plus, on top of what your plan includes. Studio Max has unlimited instructors.
Reformer studio questions

What reformer studio owners ask us

How much does Avana Studio cost for a reformer studio?

Avana Studio starts at $22.99 a month, tax included. That's the Studio plan, for owners who teach their own classes. Studio Plus is $45.99 and Studio Max $80.99 a month. You try Avana free for 7 days and only pay if you stay.

Does Avana take commission or charge other fees to a reformer studio?

No. You pay Avana no commission, no booking fees and no setup fee. When a member pays online, a small booking fee is part of the price they see from the start: 3%, at least $1.99 and at most $2.79. Classes booked with a pack or membership cost the member nothing extra.

Can I cancel the booking software for my reformer studio any month?

Yes. Avana runs month to month, with no annual contract and no exit fee. After you cancel, everything keeps working until the end of the period you've already paid for. You start with a 7-day free trial and only pay if you stay.

How do I move my existing members and class packs to Avana?

Avana imports your members and their remaining credit from a CSV or Excel export of your current system, and we help you for free. Each member gets a pack with the classes they had left and its expiry date, and carries on booking straight away.

Can one class pack in Avana cover both reformer and mat classes?

Yes. For each class you decide how many credits it takes from a pack, anywhere from zero to ten, so a reformer class might take two and a mat class one. You sell a single pack for your whole schedule, and Avana keeps track of every member's balance.

How does Avana stop more members booking than I have reformers?

Every reformer class gets exactly as many spots as you have machines. If two members tap the last spot at the same moment, only one of them gets that reformer and the other sees the class is full. That second member can join the waitlist straight away.

Can I sell grip socks to members of my reformer studio with Avana?

Yes, Studio Plus includes a shop for your own products, such as grip socks or a water bottle. A member orders when they book or in the app and collects it at their next class. The money is already in your own account by then.

Can a member choose their own reformer in Avana?

Yes. On Studio Max, members pick a reformer on a map of your room when they book. Each machine can only be booked once per class, so you never have more members than reformers, and on a course the member keeps the same machine throughout.

Can't see your question? Just ask us. We'll help you set up your schedule, packs and members for free.

About reformer Pilates software

Looking for reformer Pilates software?

Avana takes into account what sets a reformer studio apart from a mat studio. You have a fixed number of machines, each one a serious investment, and often rent that stays the same every month. So every class has a hard ceiling, and a machine left empty is revenue you won't get back.

What reformer studio booking software has to get right

The ceiling has to hold. Set up eight machines and a class must never take nine bookings, even when two members press the button at the same moment. Avana settles that at the moment of booking: the last machine goes to one member, and the other is told the class is full.

A class on the machine often costs more than a class on the mat. That's why in Avana you choose per class how many credits it uses, from zero to ten. The same ten-class pack then works for your mat class and your reformer class, and you don't have to sell two kinds of pack. For newcomers, set up a trial class: each member can buy it once and picks a class in the same step, so someone who has never been on a reformer can start without a hurdle.

Regulars often have a favorite machine, the one by the window or the one at the front by the mirror. In Avana you let them choose their own reformer on a map of your room, for a whole course if you like. Nobody has to hunt for their place at the door.

Waitlist and memberships

A reformer studio earns most when every machine is taken in every class. So in Avana a free reformer goes to the first person on the waitlist without you stepping in, and members see your cancellation window when they book, so everyone knows where they stand.

Many reformer studios would rather sell a membership than loose packs. A set number of classes a month, or unlimited, charged automatically every month, makes your income predictable. A member can cancel their membership in their own account, and it runs until the end of the month already paid for.

What else to check when you compare

Ask about commission on your revenue, the notice period and what it costs to add instructors. Avana takes no commission, can be canceled any month and has plans for one, two or three instructors; you'll find the amounts in the pricing section. Coming from another system? We help you bring your members and their remaining classes across, at no cost.

Teach mat classes alongside the reformer? See what Avana does for a Pilates studio. If yoga is on your schedule as well, look at yoga studio software, or start from the overview for studios.

Your room on a map

Almost everyone in a reformer studio has a favorite machine. With Studio Max you draw your room on a map, with each reformer where it actually stands. A member picks a machine when they book, and on a course they keep it for every session. You and the instructor see in advance who is where.

Run more than one room, say a reformer room and a mat room? On Studio Plus you add both. A class in a room can never have more spots than the machines standing in it.

Memberships with a minimum term and a pause

Reformer studios often work with memberships of a set number of classes a month. In Avana the member pays it automatically every month, charged to their card. Want a minimum term of three, six or twelve months, or a month's notice? You set that under More settings.

If a member goes traveling or picks up an injury, you pause the membership. If a payment fails, the member gets a new payment link, and you see everything still outstanding in one list. Read more about studio memberships.

Spots for ClassPass and Wellhub

An empty machine at 7 in the morning is a waste. With Studio Plus you hold a few spots per class for ClassPass or Wellhub. Avana has no live link with those platforms: you add their bookings by hand or import the CSV export the platform gives you. Once added, they count towards the class and you tick them off like any other member. See how ClassPass and Wellhub spots work.

Rules on a pack

An off-peak pack for the quiet afternoon, or a membership capped at two classes a week: on Studio Plus you put rules like these on a pack or membership, and Avana checks them at every booking. A pack can be shared with a partner too, so two people book from the same credit and you see who used which class.

Moving your reformer studio to Avana

Your members come with you, together with the classes they still have. A CSV or Excel export from your current system is enough, and we set it up with you for free. If you're on Mindbody now, read how switching from Mindbody goes.

What reformer studio owners search for before choosing

Which booking system suits a reformer studio?

A reformer studio needs a system that allows exactly as many bookings as there are machines and refills a free machine at once. Avana does that from $22.99 a month, tax included, with memberships, a waitlist and a trial class on every plan. On Studio Max, members also choose their own reformer on a map.

How do I sell reformer and mat classes on one pack?

Set how many credits each class takes, from zero to ten. A reformer class can cost two credits and a mat class one, from the same pack, and members see what comes off before they confirm.

Can ClassPass bookings sit in the same system as my own members?

Yes, on Studio Plus you hold a few spots per class for ClassPass or Wellhub. There's no automatic connection, so you add those bookings by hand or from the platform's CSV export, and they count towards the class like your own members.

What to look for when you choose
What to look forWhy it mattersWhat Avana does
A ceiling per machineTwo members on the last reformer makes for an awkward conversation.As many spots as machines; the last one goes to a single member.
A reformer of their ownRegulars want their usual machine.A map of your room with a reformer per member, on Studio Max.
MembershipsPredictable income covers your rent and your machines.Monthly memberships with a minimum term, notice period and pause, on every plan.
Cancellation windowA late cancellation leaves a machine empty.You set the window; cancel too late and the class counts as used.

Fill every reformer, every class

Start with 7 free days and decide after that. If you're coming from another system, we transfer your members and their credit for you.