Avana is studio reporting software that keeps track of your revenue, class attendance and members by itself, and shows each month what stands out. Plenty of Pilates, yoga and bootcamp owners run their studio on gut feeling. That works well at the start, because you know every member. Once you have more classes and more instructors, things slip past: a class slowly emptying, a member quietly staying away, a trial class that never produces a regular. A handful of numbers, checked monthly, tell you what instinct misses.
Attendance: how full are your classes?
Attendance shows how many of your spots were actually filled. The average across your whole schedule hides the differences. The useful question is which class on which day fills up, and which keeps running half empty. A class that's nearly always full with a waitlist is a sign to add a second one. A class that stays quiet for months deserves a different time or a different format.
Avana shows attendance per class, by day and time, and per part of the day. You also see how often someone was on the waitlist. So you decide based on what really happened, and move things on your class schedule where it makes a difference.
Revenue: what came in, and from what?
Revenue is more than one figure a month. Look at where it comes from: drop-ins, class packs, memberships or trial classes. A studio that earns a lot from drop-ins has less certainty than one with steady memberships. If many members pay per class, a pack with a few more classes on it is often a sensible next step, for them and for you.
Avana counts revenue on the day of payment, without the booking fees members pay to Avana, so your revenue matches what reaches your bank. You also see what your running memberships bring in each month, and on Studio Max you can see at any moment above your payments what has come in, online and at the desk.
From trial class to regular member
A trial class costs you a spot in the room. It only pays off if the person stays. So count how many trial classes lead to a pack or a membership. If that share is low, look at what happens after the class. Does the newcomer leave with an offer, and do they hear from you again?
Avana tracks, for each trial class and intro offer, how many newcomers became members. Anyone who came and is still undecided goes on a list, and one button sends them a message. In a reformer studio with pricey spots, you learn exactly which offer works. At a bootcamp or HYROX gym, you see whether an intro week produces more regulars than a single trial session.
Members who stay, and members who leave
Most studios lose members quietly. Nobody cancels; someone simply stops coming. The sooner you notice, the easier it is to win them back. A member who used to come regularly and hasn't booked for a few weeks usually responds well to a personal message. A pack about to expire with classes still on it is another good reason to get in touch.
Over the longer term you want to know how many new members are still coming after a few months. That's retention. With the reports in Studio Max, you see for each starting month how many members are still active after one, three and six months, and how many leave each month. That shows whether a new approach really produces more loyal members. Everything about an individual member is in your member management.
What each type of studio gets out of it
A yoga studio with many styles mostly watches attendance per class and per teacher: which style draws people, and at what time? A Pilates studio with small groups keeps an eye on the waitlist, because that's where room for an extra class hides. A gym with lots of memberships looks at retention and failed payments. A dance studio checks how many spots are left per group, and a personal trainer mainly wants to know what a regular client is worth over a year.
If you work with several instructors, look per instructor too. If one person's classes are much fuller than another's, a different time slot or teaching together can already help. Avana shows this per instructor once they've taught a few classes, so an average actually means something.
Your numbers for your accountant
Your accountant wants revenue per period, built up from individual payments. Piecing it together from bank statements afterwards is slow and easy to get wrong, especially when payouts bundle several payments into one amount.
In Avana you download revenue for a day, week, month or your own range as an Excel file, with payments, classes and instructors on separate tabs. The file is checked against your payments in Avana, so it always adds up. Every payment also gets an invoice automatically; read more about online payments and invoices. Avana starts at $22.99 a month, and you can compare the plans on this page.