Intro offers that turn first-timers into members
Someone new finds your studio and books their first class straight away. The next day, your packs and memberships land in their inbox.
Avana Studio is studio booking software with trial classes and intro offers in the US. Newcomers buy a trial class once per email address and pick a class in the same step, and get the studio's packs by email afterwards. Studio costs $22.99 a month, Studio Plus $45.99 and Studio Max $80.99, all tax included, with 0% commission, no setup fee and a 7-day free trial.
How a trial class works in Avana
Set it up one time.After that it keeps bringing new people through the door.
Create your trial class
Free, or a small price of your choosing. It covers a single class.
A newcomer picks a class
They pay for the trial and book the class in one go, on their phone.
If they like it, they stay
A day later they get an email with your packs. Buying one takes a minute.
For every studio that wants new members
Opening next month or teaching for ten years, a first class on easy terms is still how most new people come in.
- You're just opening your studioA trial class gets your first members in without asking them to buy a full pack.
- You want Instagram to bring in bookingsPut the trial class link in your bio. Anyone who likes a post can book a first class right there.
- You want newcomers to come backThe day after their first class, each one gets your packs and memberships by email without you lifting a finger.
A smaller first step for people who have never been
For someone who has never set foot in your studio, a ten-class pack feels like a big commitment. A trial class lets them try one session with you first, and most people who enjoy it come back for more.
- Buy and pick a class in a single step
- Free, or priced however you like
- No app needed to get started
Anyone who has had one won't see it again
Avana remembers who has already used a trial class. The offer stays reserved for new faces, and you never keep a list of names.
- One trial class per member
- Your packs by email the day after
- An intro offer too, like three classes
People searching for an intro offer find your studio
Lots of people search for a Pilates or yoga intro offer near them, on Google or by asking ChatGPT. Your studio page shows your schedule with the offer right there, so they can book on the spot.
- Your offer is easy to spot
- Share the same link in your Instagram bio
- Newcomers book a class straight away
An email with your packs the following day
The day after their first class, your new member hears from your studio with your packs, your memberships and a button to keep booking. That's how a single visit becomes a regular habit, and you didn't send a thing.
- Sent the day after, by itself
- With your packs and memberships
- Prefer not to? Switch it off in Settings
Free, or paid at the studio
Offer it free and the newcomer books without paying anything. Charge for it without taking payments online, and they simply pay you at the studio when they arrive.
- A free trial always works
- No online payments? They pay at the desk
- Still limited to once per member
Your whole studio on your phone, and on your members' phones
Who's coming, what's come in and what's left on every pack: all on your phone, and on your members' phones.
- 9:00Mat PilatesGrace8/12
- 12:15VinyasaHannah1 waitingFull again
- 6:30BarreGrace10/14
Trial class or intro offer?
Both help people over the threshold.What sets them apart is how many classes they include.
- A trial class is a single classFree, or at a price you set. The newcomer chooses which class it's for when they buy it.
- An intro offer is a small starter packThree classes to get to know you, say, at its own price. That's part of Studio Plus and Studio Max.
- Each one works once per memberAvana keeps track of who has already had one.
- Your packs by email the next daySkipped if the member already bought something or didn't turn up. You can switch the email off in Settings.
From first class to regular
After the trial, new members keep booking with a pack or membership on the same schedule.The road from first visit to regular runs by itself.
Class packs
Members buy their pack online, and one class comes off with every booking.
Read moreStudio memberships
Your regulars are charged every month without you chasing anyone, and they keep coming.
Read moreMember retention
A welcome after the first class, a nudge when a pack runs low and an invite for anyone who drifts away.
Read moreMember management
Open any member and see what's left on their pack or membership, without keeping track yourself.
Read moreMember app
Members book, check their credit and get a notification when a spot opens, in the app or the browser.
Read moreEverything Avana does for your studio
All 21 features in one place: timetable, members, payments and growth, in one system.
See all featuresEverything included, for one fixed monthly price
A trial class comes with every plan.Intro offers are part of Studio Plus and Studio Max.
- No commission or booking fees for you
- Cancel any month
- 7 days free
- You choose how members pay
Studio
$0.77 a day, less than one drop-in class a month.
Start your 7-day free trial- Unlimited members and bookingsNo caps. You pay the same fixed price however many members book.
- 0% commission on your classesNothing is taken from your class price. Payments go straight to your own account.
- Your own studio page, found on GoogleWith your classes, prices and instructors. AI assistants like ChatGPT can read it too, so new members find you.
- A schedule members book into
- Class packs, drop-ins and trial classesA pack counts down by itself and expires on a date you choose. A trial class can be used once per member.
- Memberships that renew every monthRegulars are charged on their card every month without you sending a reminder. Add a minimum term, a notice period or a pause if you like.
- A waitlist that fills empty spotsWhen someone cancels, the first person waiting is offered the spot. If they don't take it in time, it moves to the next.
- Online payments, or at the studioBy card, Apple Pay or Google Pay, straight to you. Or in person at your desk, for a pack or a membership too.
- The Avana app for you and your membersYou run the studio from your phone. Members book the app and get a notification when a spot opens or a class is off.
- Reminders and automatic emailsA confirmation and a reminder for every class, a nudge when a pack is nearly used up and a message after the trial class. In your own words.
- Invoices and an export for your accountantEvery payment is recorded with an invoice. Your revenue and members go to your accountant in one file.
- Hours tracking for your instructorsPer instructor the classes taught, hours and cover, with a rate per class, per hour or per head. Ready for payday.
Studio Plus
$1.53 a day. One filled spot or one member who stays each month pays for it.
Start your 7-day free trial- Up to 3 instructors, each with their own loginYou plus 2 instructors. An instructor sees the schedule and who's booked, never your money. More instructors cost $7.99 each a month.
- Multiple rooms and locationsAll your rooms and sites on one schedule. Avana never double-books a room, and every email carries the right address.
- Lapsed members invited back for youWhen a member hasn't been in for a few weeks, Avana invites them to book again.
- Refer-a-friend that brings in membersMembers share their own link. The friend gets a discount and the member gets class credit.
- Gift cardsOn sale on your studio page, for an amount or a class pack. Whoever receives one books a class themselves.
- Discount codes and intro offersSay three classes to get started, or a deal on the first month of a membership.
- Spots for ClassPass and WellhubHold a few spots per class for these platforms. Their bookings count in your numbers and you tick them off at the door.
- Private and duet sessionsThe member picks a time when an instructor is free and pays straight away.
- Rules on a pack or membershipA cap per week, off-peak only, or one pack shared with a partner or family.
- Health questionnaire and house rulesA new member fills it in and accepts your house rules at their first booking. The instructor sees what matters at the class.
- Insights on attendance, revenue and membersWhich classes fill up, what's coming in and how many trial classes become regulars, with a tip each month.
Studio Max
$2.70 a day. The most time saved, with the whole studio running itself.
Start your 7-day free trial- Unlimited instructorsYour whole team in Avana, each with their own login, with no charge per instructor.
- Email campaigns that fill classesA new class, an offer or a workshop: email all your members at once, in your studio's style.
- Your own automatic messagesYou decide when a member gets a message by itself, by email or in the app. After their tenth class, for example.
- Members choose their own spotOn a map of your room, like picking a seat at the cinema. You never get more bookings than there are places.
- Courses and blocks sold in one goA fixed group books and pays for every class of a course at once.
- Reports on retention and attendanceHow many members stay and leave, what a member is worth on average and which hours are busiest, across the year.
- A live view of your revenueSee at any moment what has come in, online and at the desk, and what's still outstanding.
- Corporate memberships for employersA company pays for its staff's memberships and gets one invoice from you a month.
- Contracts signed at purchaseWhoever buys a membership or pack signs your contract on their phone, and you both get the PDF.
- Team roles, including your accountantA manager, instructor or accountant only sees what belongs to their own work.
All prices tax included. An extra instructor on Studio or Studio Plus is $7.99 a month.
| What you do and don't pay | |
|---|---|
| Commission on your prices | $0. You keep the full price. |
| Setup fee or annual contract | None. Cancel any month, with no exit fee. |
| Booking fee | $0 for you. When a member pays online, a small booking fee is part of the price they see from the start: 3%, at least $1.99 and at most $2.79. Classes booked with a pack or membership cost nothing extra. |
| Switching | Free. We help you move your members and their credit. |
| Extra instructor | $7.99 a month on Studio and Studio Plus, on top of what your plan includes. Studio Max has unlimited instructors. |
What studio owners ask about intro offers
How do I offer a first class or intro offer at my Pilates or yoga studio?
You create the trial class alongside your packs and choose what it costs. A newcomer picks a class on your studio page and pays with the trial class in the same step. Avana makes sure each person can only buy it once.
How does Avana stop people booking the trial class more than once?
Avana remembers, per studio, which email addresses have already had a trial class. Anyone who bought one won't see it again the next time they book. The offer stays for new people, and you don't have to check names against a list.
What's the difference between a trial class and an intro offer?
A trial class in Avana is one class at a price you choose, or free. An intro offer is a small pack for new members, such as three classes to get to know your studio, with its own price. Both can be used once per member, and the intro offer is part of Studio Plus and Studio Max.
Can a new member buy a class pack or membership straight after the trial?
Yes. After the trial, a new member buys a class pack or membership on your studio page by themselves. From then on they book their next classes with the credit on that pack, or with their membership.
Does a new member hear from my studio after their first class?
Yes. The day after the trial class, Avana emails your new member in your studio's name, with your packs and memberships and a button to book again. If they already bought something or didn't turn up, the email isn't sent, and you can switch it off in Settings.
Can I use a discount code on a trial class?
No, discount codes don't apply to the trial class or the intro offer, because those already have their own price. A code does work on a single class, a class pack or the first month of a membership. Discount codes are part of Studio Plus.
What does a trial class cost my new members?
You set the price yourself: a small amount, or nothing at all. A free trial books without any payment, even if your studio doesn't take payments online, and a paid one can be paid at the studio if you prefer. When a newcomer pays online, a small booking fee is part of the price they see from the start: 3%, at least $1.99 and at most $2.79.
Can't see your question? Just ask us. We'll help you set up your schedule, packs and members for free.
Looking for a way to bring new members into your studio?
Avana is studio booking software that puts your intro offer or first class online, bookable once by each new member. Nearly every newcomer arrives with doubts. Will it be too hard, will the instructor suit me, will I feel at home there? An intro offer takes that hesitation away, because they can try your studio without signing up for a full pack.
Free or paid?
Both can work. A free first class gets the most people through the door. A small charge means the people who book are more likely to show up, and it covers your costs. Pick whatever suits your studio, and make the gap with your drop-in price visible, so that a pack feels like the obvious next step.
Turning a first visit into a regular
After that first class, a newcomer decides whether it clicks. Take a moment with new faces: ask how it went and suggest the pack or membership that fits them. An intro offer, such as three classes over a couple of weeks, helps turn a single visit into a routine.
What Avana does for you
Avana puts your trial class and intro offer online, once per member, with the class booked the same step. The next day your new member gets an email with your packs. After that they buy a class pack or membership themselves and keep booking from your online class schedule. What Avana costs is in the pricing above.
Win new members with an intro offer
Your first-class offer is ready for newcomers around the clock. Set it up during your free week and see who books.