Someone gives your classes as a present, and a new member walks through your door. Your gift cards, codes and intro offer run on their own, and you see what each one brings in.
Avana Studio is studio software for gift cards, discount codes and intro offers in the UK. Gift cards are sold on the studio page for an amount or a pack, and codes apply discounts when members book. Studio costs £17.99 a month, Studio Plus £35.99 and Studio Max £65.99, all VAT included, with 0% commission, no setup fee and a 7-day free trial.
On your studio page, anyone can buy a gift card for an amount or for a class pack. It goes to the recipient by email with a personal message, and the money is already in your account.
They enter the code when they book, and the gift card comes off the price. Anything left stays on the card for next time.
Create a discount code for a percentage or a fixed amount, and choose whether it applies to a drop-in, a class pack or the first month of a membership. An end date or a usage limit keeps the promotion exactly as big as you want.
Set up a small pack for people who have never been to you, say three classes to get to know the studio. Avana remembers who has already had it, so it stays an offer for new members only.
Every member has their own link to share. The friend gets a discount on their first purchase, and your member earns class credit once that purchase is paid.
Put your gift card online once.Every step after that happens without you, from the purchase to the first class.
On your studio page, for an amount or a class pack. The money comes in straight away.
With the code and the giver's message. The buyer gets a confirmation too.
Using the code at booking, at a time that suits them.
If they enjoy it, they buy a pack or a membership of their own afterwards.
Pilates, yoga, barre, dance or a bootcamp: a gift card or a code is often the reason someone comes for the first time.
Set it up once.Avana then gets the sums right on every purchase.
A gift card becomes a class on your schedule, a code works on your packs and memberships, and anyone who arrives through a gift card goes straight into your member list.
Newcomers book a trial class or intro offer, then get your packs and memberships by email.
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Read moreAll 21 features in one place: timetable, members, payments and growth, in one system.
See all featuresGift cards, discount codes, the intro offer and refer-a-friend come with Studio Plus and Studio Max.One fixed monthly price, and no commission on anything you sell.
£0.60 a day, less than one drop-in class a month.
Start your 7-day free trial£1.20 a day. One filled spot or one member who stays each month pays for it.
Start your 7-day free trial£2.20 a day. The most time saved, with the whole studio running itself.
Start your 7-day free trialAll prices VAT included. An extra instructor on Studio or Studio Plus is £5.99 a month.
| What you do and don't pay | |
|---|---|
| Commission on your prices | £0. You keep the full price. |
| Setup fee or annual contract | None. Cancel any month, with no exit fee. |
| Booking fee | £0 for you. When a member pays online, a small booking fee is part of the price they see from the start: 3%, at least £1.49 and at most £2.29. Classes booked with a pack or membership cost nothing extra. |
| Switching | Free. We help you move your members and their credit. |
| Extra instructor | £5.99 a month on Studio and Studio Plus, on top of what your plan includes. Studio Max has unlimited instructors. |
| Text reminders | Text reminders come with Studio Max. You top up text credit in bundles from £4.99 for 50 texts. |
Yes, Avana lets you sell gift cards on your studio page, for an amount or for a class pack. The buyer pays online, and the gift card goes to the recipient by email with the code and a personal message. A gift card is valid for twelve months, and it's included in Studio Plus and Studio Max.
The recipient can use it for a drop-in class, a class pack, a trial class or an intro offer, but not for a membership. The amount comes off the price at booking, and whatever is left stays on the card. A gift card for a class pack covers that entire pack.
You create a discount code for a percentage or a fixed amount, and choose whether it applies to a drop-in class, a class pack, the first month of a membership or your shop. You can add an end date, a maximum number of uses, and a limit of once per member.
Yes, you can set up an intro offer: a small pack for new members, such as three classes to get started, at a price you choose or for free. Avana remembers who has already had it, so each member can only buy it once. It's included in Studio Plus and Studio Max.
Every member gets their own link to share. A friend who has never been to your studio gets a discount on their first purchase, and your member earns one, two or three classes of credit once that purchase is paid. It's part of Studio Plus and Studio Max.
No, you pay Avana no commission on gift cards or discount codes. When someone buys online, a small booking fee is part of the price they see from the start: 3%, at least £1.49 and at most £2.29. With a code, it's worked out on the price after the discount, and when a gift card covers the whole price there's nothing extra to pay.
Can't see your question? Just ask us. We'll help you set up your timetable, packs and members for free.
Avana is studio software that sells your gift cards online, lets you create discount codes and brings in new members with an intro offer. Plenty of new members don't walk into a studio on their own initiative. It starts with a gift card from a friend, a promotion they spot on Instagram or tagging along with someone who already goes. Handle that moment well, and new members arrive every month without paying for a single advert.
Gift cards sell best around moments when people are hunting for a present: birthdays, Mother's Day, Valentine's Day and Christmas. A few yoga or Pilates classes feel like a thoughtful gift, which makes them an easy choice for someone torn between a book and a bottle of wine.
So make the gift card easy to find: on your studio page next to your packs, in your Instagram bio and in a short post a few weeks before Christmas. Tell your members it exists. They are your best sellers, because nobody knows better who around them would love a class with you.
A gift card for an amount is flexible. The recipient picks a drop-in or a pack, and whatever is left stays on the card. A gift card for a class pack feels more personal and makes the first step smaller: there's nothing left to choose except a class.
Avana handles both. A gift card for a class pack covers the whole pack, even if you raise the price later. Nobody has to top up, and you have nothing to explain. Prefer to put a pack in the recipient's name straight away? Convert the gift card in your dashboard.
A good gift card says who it's from, what it can be used for and how long it lasts. In Avana that's all in the email to the recipient, together with the code and the giver's message. Every gift card is valid for twelve months.
State in your terms what a gift card can be used for and for how long. If you issue one yourself, as a thank-you, an apology for a cancelled class or a competition prize, the same validity applies.
A discount code works best with a clear purpose and an end date. Think of a code for the first month of a membership in January, when lots of people want a fresh start, or a code on a class pack over the summer, when your schedule is a little emptier. A bootcamp might launch one in spring, a dance studio at the start of a new term.
Leave your regular prices as they are. Discount one thing, for a short time, and add a maximum if you want to keep it small. Once per member stops the same people booking at a discount again and again. Avana shows how often each code was used, so next time you know what worked.
A trial class is a single class to try things out. An intro offer goes a step further: a small pack, perhaps three classes, so someone can come a few times and get a feel for your instructors and the group. After three classes a studio feels familiar, and the step to a class pack or a membership is much smaller.
In Avana each member can buy the offer once. A discount code doesn't apply to it, because it's already a deal. That keeps the offer for genuinely new people, and you don't have to keep a list of who has had it.
A member who loves your classes talks about them. Refer-a-friend turns that into something concrete. Each member shares their own link, the friend gets a discount on their first purchase and your member earns one, two or three classes of credit once it's paid.
Avana checks that the friend really is new to your studio, and only rewards a paid purchase. That way every reward stands for a new member. It works as well in a yoga studio as at a bootcamp or a dance studio, where people often come in pairs.
Avana sells your gift cards on your studio page, emails them to the recipient and applies them at booking. Discount codes, your intro offer and refer-a-friend are set up on the same screen as your packs and memberships, and all of it is in Studio Plus and Studio Max. See what Avana does for a yoga studio or a Pilates studio, look at the full studio software, or check the prices on this page.
You need booking software that creates the gift card, emails it and applies it at booking. In Avana, someone buys a gift card on your studio page for an amount or a class pack, and the recipient gets the code by email. It's in Studio Plus, and you can try it free for 7 days.
Many studios choose a year: long enough to use it without rushing, and short enough to keep your records tidy. Always put the validity on the card and in your terms. In Avana a gift card is valid for twelve months, and that date is in the email to the recipient.
You create a discount code in your booking software, with a percentage or a fixed amount and what it applies to. In Avana you choose a drop-in, a class pack or the first month of a membership, with an end date, a limit or once per member. Members enter the code when they book.
A good intro offer is small and clear: a few classes at a price low enough to give it a go, so a new member can settle into the group. In Avana you set up an offer each member can buy once, in Studio Plus and Studio Max.
| What to look for | Why it matters | What Avana does |
|---|---|---|
| Gift cards online | Someone looking for a present wants it done there and then. | On sale on your studio page, emailed to the recipient. |
| Amount or class pack | A pack as a gift feels more personal than an amount. | Both, and a pack gift card covers the entire pack. |
| Balance on the card | A gift card is rarely used up in one go. | What's left stays on the card for twelve months. |
| Limits on a promotion | A promotion shouldn't eat your margin. | End date, maximum uses and once per member. |
| New members only | Your offer is for people who have never been. | Intro offer and refer-a-friend, once per new member. |
| Commission | During a promotion your margin is already thinner. | 0% commission, one fixed monthly price. |
Your gift cards and codes work around the clock, even mid-class. A week's trial costs nothing, and you decide afterwards whether to carry on.