Studio membership software that bills every month for you
Regulars sign up online once, and their card is charged on the same day each month. You stop chasing payments and start planning on steady income.
Avana Studio is studio membership software with monthly recurring payments in the UK. Members' cards are charged every month, failed payments get a new payment link automatically, and memberships can be paused. Studio costs £17.99 a month, Studio Plus £35.99 and Studio Max £65.99, all VAT included, with 0% commission, no setup fee and a 7-day free trial.
How a membership runs in Avana
You set it up one time.Every month after that it renews without anyone lifting a finger.
Create the membership
Unlimited classes, or a fixed number per month. The price is yours to set.
Members sign up online
A few taps on your studio page. The first month is paid the moment they join.
It renews each month
Their card is charged every month, and they book their usual classes themselves.
For studios built on regulars
If most of your members come on the same day every week, a membership suits them better than buying pack after pack.
- Plenty of your members come weeklyA membership makes their usual class a habit they don't have to think about.
- You're tired of chasing paymentsCards are charged each month and the money lands in your account.
- You want to plan your month properlyYou know in advance how many regulars you have and what they bring in.
Know what's coming in before the month starts
Every membership renews on its own date, so on the first of the month you already have a fair idea of your income. That makes it far easier to decide on a new instructor or an extra evening class.
- Paid into your own bank account
- No commission taken from any membership
- A monthly view of what came in
Members who keep turning up
Someone on a membership comes more often and stays longer than someone buying the odd class. They book their regular slot weeks ahead and treat your studio as part of their routine.
- Unlimited, or a set number of classes a month
- A pause for a holiday or an injury
- Members on a membership can join the waitlist too
Members manage their own membership
In their account, members see their membership, the classes they've booked and when the next payment is due. If they want to stop, they cancel it there themselves, month by month.
- Visible in their own account
- Cancelled by the member, month by month
- A failed payment shows on their member card
Offer the membership that suits each member
Unlimited works for the member who comes four times a week. Eight classes a month suits someone with a fixed rhythm. Put both next to your class packs and let members pick what fits their week.
- Unlimited classes
- Or anything from 1 to 100 classes a month
- Alongside your class packs
A declined card is followed up without you
If a monthly charge doesn't go through, the member is sent a fresh payment link by email. Until it's paid, they can't book new classes with that membership, so nobody quietly trains for free.
- A new payment link sent to the member
- Clearly marked on the member's card
- Booking opens again once it's paid
Your whole studio on your phone, and on your members' phones
Who's coming, what's come in and what's left on every pack: all on your phone, and on your members' phones.
- 09:00Mat PilatesGrace8/12
- 12:15VinyasaHannah1 waitingFull again
- 18:30BarreGrace10/14
The rules behind a membership
Set the membership up once.From then on the same rules apply every month, for you and for the member.
- Unlimited, or a fixed number of classesA fixed number can be anything from one to a hundred classes a month.
- Unused classes expire at month endThey don't roll over. A new batch arrives with each paid month.
- Members cancel in their own accountThe month they've already paid for stays usable until it runs out.
- A minimum term or notice period if you want oneThree, six or twelve months minimum, and an extra month's notice. Both are fixed at sign-up, so a later change never affects a running membership.
- Charged to the member's cardCard, Apple Pay or Google Pay through Stripe, straight to your own account.
- Paying at the desk works tooMark the month as paid with one tap. If a week passes without payment, the membership pauses itself.
Memberships sit alongside your schedule and packs
Members on a membership book from the same timetable as everyone else.Anyone who comes less regularly can buy a class pack instead.
Class packs
Members buy their pack online, and one class comes off with every booking.
Read moreOnline class schedule
Your classes are set up months ahead, and members book their own place.
Read moreOnline payments
Members pay upfront online or at the studio, and every payment lands in your own account.
Read moreGift cards and discount codes
Sell gift cards online and bring in new members with a discount code or intro offer.
Read moreStudio shop
Sell grip socks, mats and branded kit, and members collect it at their next class.
Read moreEverything Avana does for your studio
All 21 features in one place: timetable, members, payments and growth, in one system.
See all featuresEverything included, for one fixed monthly price
Memberships are part of every plan.You pay one fixed monthly price, with nothing taken from the memberships you sell.
- No commission or booking fees for you
- Cancel any month
- 7 days free
- You choose how members pay
Studio
£0.60 a day, less than one drop-in class a month.
Start your 7-day free trial- Unlimited members and bookingsNo caps. You pay the same fixed price however many members book.
- 0% commission on your classesNothing is taken from your class price. Payments go straight to your own account.
- Your own studio page, found on GoogleWith your classes, prices and instructors. AI assistants like ChatGPT can read it too, so new members find you.
- A timetable members book intoSet up your regular classes once and members book them months ahead. One-off classes and workshops slot in between.
- Class packs, drop-ins and trial classesA pack counts down by itself and expires on a date you choose. A trial class can be used once per member.
- Memberships that renew every monthRegulars are charged on their card every month without you sending a reminder. Add a minimum term, a notice period or a pause if you like.
- A waitlist that fills empty spotsWhen someone cancels, the first person waiting is offered the spot. If they don't take it in time, it moves to the next.
- Online payments, or at the studioBy card, Apple Pay or Google Pay, straight to you. Or in person at your desk, for a pack or a membership too.
- The Avana app for you and your membersYou run the studio from your phone. Members book in the app and get a notification when a spot opens or a class is off.
- Reminders and automatic emailsA confirmation and a reminder for every class, a nudge when a pack is nearly used up and a message after the trial class. In your own words.
- Invoices and an export for your accountantEvery payment is recorded with an invoice. Your revenue and members go to your accountant in one file.
- Hours tracking for your instructorsPer instructor the classes taught, hours and cover, with a rate per class, per hour or per head. Ready for payday.
Studio Plus
£1.20 a day. One filled spot or one member who stays each month pays for it.
Start your 7-day free trial- Up to 3 instructors, each with their own loginYou plus 2 instructors. An instructor sees the timetable and who's booked, never your money. More instructors cost £5.99 each a month.
- Multiple rooms and locationsAll your rooms and sites on one timetable. Avana never double-books a room, and every email carries the right address.
- Lapsed members invited back for youWhen a member hasn't been in for a few weeks, Avana invites them to book again.
- Refer-a-friend that brings in membersMembers share their own link. The friend gets a discount and the member gets class credit.
- Gift cardsOn sale on your studio page, for an amount or a class pack. Whoever receives one books a class themselves.
- Discount codes and intro offersSay three classes to get started, or a deal on the first month of a membership.
- Spots for ClassPass and WellhubHold a few spots per class for these platforms. Their bookings count in your numbers and you tick them off at the door.
- Private and duet sessionsThe member picks a time when an instructor is free and pays straight away.
- Rules on a pack or membershipA cap per week, off-peak only, or one pack shared with a partner or family.
- Health questionnaire and house rulesA new member fills it in and accepts your house rules at their first booking. The instructor sees what matters at the class.
- Insights on attendance, revenue and membersWhich classes fill up, what's coming in and how many trial classes become regulars, with a tip each month.
Studio Max
£2.20 a day. The most time saved, with the whole studio running itself.
Start your 7-day free trial- Unlimited instructorsYour whole team in Avana, each with their own login, with no charge per instructor.
- Text reminders before classMembers choose whether they want a text. You buy text credit separately, and it never expires.
- Email campaigns that fill classesA new class, an offer or a workshop: email all your members at once, in your studio's style.
- Your own automatic messagesYou decide when a member gets a message by itself, by email, text or in the app. After their tenth class, for example.
- Members choose their own spotOn a map of your room, like picking a seat at the cinema. You never get more bookings than there are places.
- Courses and blocks sold in one goA fixed group books and pays for every class of a course at once.
- Reports on retention and attendanceHow many members stay and leave, what a member is worth on average and which hours are busiest, across the year.
- A live view of your revenueSee at any moment what has come in, online and at the desk, and what's still outstanding.
- Corporate memberships for employersA company pays for its staff's memberships and gets one invoice from you a month.
- Contracts signed at purchaseWhoever buys a membership or pack signs your contract on their phone, and you both get the PDF.
- Team roles, including your accountantA manager, instructor or accountant only sees what belongs to their own work.
All prices VAT included. An extra instructor on Studio or Studio Plus is £5.99 a month.
| What you do and don't pay | |
|---|---|
| Commission on your prices | £0. You keep the full price. |
| Setup fee or annual contract | None. Cancel any month, with no exit fee. |
| Booking fee | £0 for you. When a member pays online, a small booking fee is part of the price they see from the start: 3%, at least £1.49 and at most £2.29. Classes booked with a pack or membership cost nothing extra. |
| Switching | Free. We help you move your members and their credit. |
| Extra instructor | £5.99 a month on Studio and Studio Plus, on top of what your plan includes. Studio Max has unlimited instructors. |
| Text reminders | Text reminders come with Studio Max. You top up text credit in bundles from £4.99 for 50 texts. |
What studio owners ask about memberships
How do I sell memberships for my yoga or Pilates studio with Avana?
In your Avana dashboard you create a membership, either unlimited or with a set number of classes a month, and choose the price. Members sign up on your studio page and pay the first month straight away. After that their card is charged every month and they book their own classes.
How are memberships paid each month in Avana?
Memberships are charged to the member's card every month through Stripe, and the money goes to your own bank account. Members can sign up with a card, Apple Pay or Google Pay. You pay Avana no commission on any membership.
What happens if a member's monthly payment fails?
Avana marks the membership as overdue and emails the member a new payment link. Until the payment goes through, they can't book new classes with that membership. You'll see on the member's card in your dashboard that the payment failed.
Can members cancel their own membership?
Yes, members cancel their membership themselves in their own account, month by month. Any classes in the month they've already paid for can still be booked until that month ends.
Do unused classes on a membership carry over to the next month?
No, on a membership with a set number of classes, those classes are valid until the end of the month. A fresh set arrives with every new month. An unlimited membership has no count, so the question doesn't come up there.
Can a member pause their membership?
Yes, you can pause a member's membership for one, two or three months, for example during a long holiday or after an injury. The pause starts when the month they've paid for ends, nothing is charged while it lasts, and the membership carries on by itself afterwards.
Do members have to pay for a membership online?
No, a membership can be charged to the member's card automatically, but you can also let them pay at your desk. You then mark each month as paid with one tap, and if a week goes by without payment, the membership pauses itself. For automatic monthly charges you connect your bank account through Stripe.
Can't see your question? Just ask us. We'll help you set up your timetable, packs and members for free.
Looking for a simple way to sell studio memberships?
Avana is studio membership software that sells your memberships online and charges each member's card every month. A studio runs on its regulars. Someone who comes every Tuesday doesn't want to pay again each time, and you don't want to spend the first week of every month working out who still owes you. A membership settles it for both of you: sign up once, and it keeps going.
Unlimited or a set number of classes?
Unlimited is easy to explain and feels generous, which suits members who come three or four times a week. A set number, such as eight classes a month, suits members with a steady rhythm and keeps your class sizes predictable. Many studios offer both, plus a class pack for people whose weeks vary.
Membership or class pack?
With a class pack, a member pays upfront for a number of classes. A membership is paid again each month. For you, the membership is the calmer option, because you know at the start of the month what will arrive. A pack is a friendly first step for newcomers who aren't ready to commit.
What happens when a card is declined
Cards expire, get replaced or hit their limit, so a failed monthly charge is normal now and then. What matters is that it gets followed up quickly and without an awkward conversation at the front desk. In Avana the member gets a new payment link by email, and the membership can't be used for new bookings until it's settled.
What Avana does for you
Avana sells your memberships online, charges them every month and lets members book their classes on your online class schedule. Read how card payments and invoices work on the page about online payments, or check what Avana costs further down this page.
Put your memberships online
Steady monthly income from your regulars, with no payment reminders to send. Start a free 7-day trial and keep going only if it works for you.