Avana is studio booking software with its own shop, where members order products and pick them up at their next class. Nearly every studio sells something beside its classes: grip socks, a towel, a water bottle, a mat for home. Usually that comes out of a box behind the desk, with a list and a tin of change. A shop that's part of your timetable and member list turns that into a steady source of income, with no extra work at the desk.
Why a shop pays off for a studio
Your class income has a ceiling: your room holds so many people and your day has so many hours. What you sell beside your classes doesn't have that limit. A member who comes every week needs socks, wants their own mat for home or likes wearing something with your logo. If they buy it from you, that money stays in your studio.
It helps your brand too. A tote or a bottle with your logo goes to the office, the gym and the school gate. People see your name, and sooner or later someone asks where that bag came from.
Which products suit which studio
Start with what members need every class. In a reformer studio and at barre that's grip socks, because many studios ask for grip on the machine and at the barre. A yoga studio does well with mats, blocks and straps, and a house herbal tea fits nicely.
At a bootcamp or a HYROX gym, water bottles, resistance bands and T-shirts move fastest. In a boxing gym, hand wraps and gloves are a staple, especially for new members. A dance studio sells show T-shirts or kit for a new term. Something digital, such as a training plan, works anywhere.
Collect, deliver or download
For a studio, collecting is the obvious choice. Members are coming in anyway, nothing needs packing and there are no delivery costs. In Avana, collection at the studio is the default. When it's ready, one button emails the member, and on pickup you mark the order as Collected.
If you'd like to sell to people who don't live round the corner, switch on delivery, with your own postage charge. Something digital goes out by email as a download after payment. Collection and delivery never share an order, so you always know what needs to happen with each one.
Prices, stock and promotions
When you set a price, count what it costs to store and reorder a product, as well as what you paid for it. Small items like socks often sell in pairs, and a multi-buy deal makes that easy. Show a sale price next to the usual one, and a shop code gives new members a welcome gift.
Start small, with three or four products you're sure will sell, and add more once you see what moves. When something runs out it shows as sold out and nobody can order it. That saves disappointed members and awkward chats at the desk.
Payments and your records
You choose how members pay: online only, at the studio only, or the member decides. Online, the money lands in your own account straight away. Paid at the studio, you mark the order as paid when it's collected, in cash or by card.
Every paid order sits in your payments in Avana with an invoice, and counts in your revenue alongside your packs and memberships. When a member buys something, the order links through to them in your member management.
How to get your shop going
Begin with the products members already ask you for. Take a good photo of each one in daylight, write one or two lines about what it's for and add the sizes or colours. Then choose how members pay, and whether you'll deliver orders as well as letting people collect.
Tell members where you already reach them: at the desk, in your newsletter and in an Instagram post. A code for the first order helps people discover the shop. After a month, look at what sold and add what members have asked for.
What Avana does for you
Avana puts your shop on your studio page, next to your schedule and your packs. Members order and pay on their own, you set it aside and the sales show up in your revenue. Pair your shop with gift cards and discount codes to sell even more beside your classes. The shop is in Studio Plus and Studio Max. See everything on the studio software page, or check the prices on this page.